How Ninjacart became a B2B agritech startup
Ninjacart realised that while there was consumer demand for online vegetables marketplace, the supply side was too fragmented
Ninjacart then pivoted to a B2B agritech platform to to solve one of the toughest agricultural supply chain problems at its root
When we started Ninjacart in 2015 as a B2C hyperlocal grocery delivery platform, our main aim was to help retailers take their inventory online and deliver quality groceries to consumers in less than 60 minutes from ordering at scale. This was still a novel concept back then.