India to have largest content creator base1 min read 15 Jan 2023, 08:53 PM IST
Despite the rise of Indian short video platforms in the last two years, the Zefmo report found that YouTube and Instagram remained the top choices for social media influencers.
NEW DELHI : India is set to have the largest base of social media content creators globally with the figure crossing 100 million this year, according to influencer marketing firm Zefmo. This follows venture capital firm Kalaari Capital stating in October that the country had at least 80 million creators in 2022.
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