Analytics platform Appsumer to be acquired by InMobi1 min read . Updated: 14 Oct 2021, 12:40 AM IST
With the acquisition, InMobi and Appsumer intend to build an operating system that helps understanding user acquisition funnels better and leverages AI to build predictive capabilities which allow growth marketers to experiment fast and iterate to optimize results
BENGALURU : Marketing technologies provider, InMobi, has signed a definitive agreement to acquire performance London-based insights platform for mobile app advertisers, Appsumer, for an undisclosed amount, the company said on Wednesday.
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