Luxury Ayurvedic beauty brand Just Herbs raised a pre-series-A investment of $1.5 million led by Roots Ventures.
A clutch of family offices, high net-worth individuals, and corporate executives also participated in the Chandigarh-headquartered beauty brand’s maiden round of equity financing.
The company plans to use the funds to expand product range, boost distribution and for new customer acquisition.
“We wanted partners who can provide not just growth capital but are also completely aligned with our long term vision for the brand. We look forward to embarking on this exciting journey together for the next leg of our growth," said Arush Chopra, CEO and co-founder, Just Herbs.
Launched in November 2013, Just Herbs is a direct-to-consumer, Made-in-India, cruelty-free, Ayurvedic beauty brand with over 70 products for skin, hair, bath & body and natural makeup. It is India’s first beauty company to develop products by crowdsourcing customer-feedback via its user base through social media.
“Conscious consumption is a very strong theme in beauty and Just Herbs with its sharp focus on product quality and customer engagement has all the right ingredients to become a leading player in this space," said Japan Vyas, founder, Roots Ventures.
The financing round was advised by Gurugram-based wealth management and investment banking firm Client Associates.