News publishers are the biggest spenders of programmatic video ads: InMobi
- Shopping category’s ad spends increased by 28% year-on-year, while music and audio, health and fitness, and education-related ad spends also grew by 500% year-on-year in Q1 2020
BENGALURU: News publishers are the biggest spenders of programmatic video ads in India during the March quarter, followed by other categories such as online shopping, business, entertainment, and finance, according to a report by advertising technology (adtech) platform InMobi.
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