NFT industry loses steam as brands find few takers3 min read 27 Mar 2023, 09:52 PM IST
NFT platform providers said very few brands are venturing into the NFT space as India still doesn’t have enough takers.
NEW DELHI : Brands tapping into non-fungible tokens (NFTs) for user engagement and to offer exclusive experiences to customers, especially millennials, hasn’t taken off in India as was expected initially. The market has turned muted after the initial excitement among celebrities and a handful of brands.
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