Nykaa-backed beauty brand to open offline stores1 min read . Updated: 14 Oct 2022, 11:04 AM IST
- Online-first brands are now eyeing offline channels as consumer mobility resumes.
NEW DELHI: Direct-to-consumer beauty brand Earth Rhythm is expanding its sales to offline stores by opening kiosks in the country’s top cites, as intense competition in the beauty segment as well as increased cost of doing business online prompts brands to chase newer channels of growth.
Select your Category