Online-Only Startups Adopt a Bold New Strategy: Opening Actual Shops11 min read 13 May 2023, 11:43 AM IST
Warby Parker planned to sell glasses online and shake up retailing. Now it’s discovered the value of real stores—900 of them, in fact.
When Warby Parker started selling eyeglasses online in 2010, the last thing its founders wanted was a lot of retail space.
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