NEW DELHI :
Hotel startup Oyo Hotels & Homes on Thursday launched an updated outreach technology and regulatory program to ease access for its network of hotel partners in India, as well as, draw in more local hotel chains into its fold.
The chain of hotels that works with over 8,700 hotel operators in 259 cities in India and South Asia said it has made sizeable investment in setting up the OYO Partner Engagement Network that will help its partner hotels access technology, easier financing options, and assist them with regulatory and legal issues on its platform.
As part of the program, OYO also launched a dedicated micro site to drive engagement and offer virtual assistance tools for its network members, the company said in a statement.
The company also introduced an upgraded Co-OYO app, "specially designed for partner franchisees to keep them updated on payment related information in one place. Through the Co-OYO app, asset owners in India can have complete visibility on cash flows, business performance, pricing, customer reviews and recommendations," the company added.
Oyo is a chain of hotels that works under leased and franchised model in India and overseas and brings them under its brand name and its booking platform. As the company has grown with a presence in now 500 cities globally, so has its network of hotel members.
This has prompted the company to step up the way it engages with its partners.
“We thought what can we do to make a bigger difference in the lives of our asset owners, and how do we learn from them? How do we create a scalable platform where we can engage in a structured way," Aditya Ghosh, CEO, India & South Asia at OYO said in an interview. So we thought let us put together a partner advisory council that will create a governance framework that will represent employees, and the industry and our partners and we then become a platform where we exchange ideas and provide support and most importantly, building a relationship of trust. In the process, we have also upgraded our technology that our partners can access, he added.
Earlier this year the company promised an investment of ₹1400 crore in the current fiscal in India and South Asia. The investments will be used to add more rooms across its brands and gain a deeper footing in its existing as well as new markets.
Currently, OYO operates in more 500 cities across 10 countries with over 18,000 franchised or leased hotels in its chain and over 6000 homes. Earlier this month home sharing platform Airbnb Inc invested upwards of $200 million in OYO.
The company’s other investors include SoftBank Group, Greenoaks Capital, Sequoia India, Lightspeed India, Hero Enterprise and China Lodging Group.