India’s first sales and marketing solutions platform, Benddit closed $250,000 of seed funding. Benddit will use this round of funding to accelerate product development, expand its team of experts, on-board service providers through a strict verification process, and bolster marketing initiatives.
The Benddit platform is a blend of smart-tech and expert intervention founded by Vani Gupta, former Marketing Director, PepsiCo, Venkatesh Rangachari and Vipul Gupta. It allows companies and start-ups to find the best fit solution provider for their specific marketing and sales needs. It is a marketplace that offers ‘expert intelligence’ enhanced by technology to match client requirements to service providers in marketing and sales.
“Every business today is looking at agile, creative service providers across a spectrum of services where they are assured of quality and timely service. We are excited that Benddit is bringing a first of its kind solution to the industry through a platform that simplifies a necessary, but often burdensome process with a platform that is as easy to use as making a phone call. Our blended model, of using tech as well as Experts to support and hand hold both the client and service provider alike, ensures that we deliver impactful results," says Vani Gupta.
Benddit’s proprietary tech algorithm matches the requirements of its clients seeking specific solutions in sales, and marketing to the specialised service providers, basis various parameters such as complexity, stage, relevance, cost, etc.
The algorithm scans through Benddit’s database of service providers and suggests the best-fit names of the service provider with ‘scores’ to reflect the degree of the ‘match’ between the two and then facilitates a call between the company and the selected provider.
This process is augmented by the intervention of Benddit Experts who assist clients with crystalizing their requirements and articulating their brief on the platform precisely, to be able to make the ‘perfect match’.
Further, the experts hand hold the entire process of the service delivery to ensure that clients receive the quality of services assured and the service provider is also well supported in being able to meet commitments.
This two-way intervention is a key aspect of Benddit’s operations.