The startups spicing up India's drink-at-home culture
- A clutch of new brands are changing the way Indians consume booze
- The cocktail market is niche and will take time to develop. And many of the new brands may not be able to crack national trade and distribution unless they are sufficiently funded
NEW DELHI : The main ingredients of a good whiskey sour are pretty much in the name of the drink. It has bourbon whiskey, a dash of lemon juice, maple syrup and sometimes even an egg white. Success is all but guaranteed if you use a good recipe but not many know the exact science of cocktailing—not at home at least. Without that, the drink is likely to fall flat.