Vir Sanghvi invests in product review startup Mishry1 min read . Updated: 19 Aug 2019, 12:32 PM IST
- Mishry is India’s first content destination that reviews products in the cooking and dining space
- The Gurugram-based startup aims at filling the gap between consumers and the right products to buy in the kitchen and dining space
Journalist and food-tech entrepreneur Vir Sanghvi has invested in Mishry.com, a product review startup.
Mishry is India’s first content destination that reviews products in the cooking and dining space. It is a verdict-driven platform that recommends best buying options for a range of categories like groceries, snacks, dairy products and kitchen appliances like blenders, microwaves, refrigerators, air fryers, etc.
The Gurugram-based startup aims at filling the gap between consumers and the right products to buy in the kitchen and dining space. Reviews with clear winners and verdicts are unique to Mishry. Content like this has so far only been seen in technology and auto space.
“Reviews are getting more and more acceptance across the world – more so pre-saIe reviews, which by default are research and expert-driven. While consumers in the tech and auto sectors have enjoyed expert-driven reviews all along, nothing like this existed in the Food space. I am glad Mishry is doing that – by creating what is India’s first Product Review Platform in the kitchen and dining space." shared Vir Sanghvi, Founder EazyDiner and veteran food columnist.
In addition to funds from Sanghvi, Mishry Reviews has also raised undisclosed seed investments from two fintech industry leaders. Rajiv Garodia has 20 plus years of experience as CEO, MD, Regional Head of large global businesses and Kiran Shetty, CEO & Regional Head- Swift India, is an early investor in startups that have increased in value manifold.
Mishry was founded by Tanu Ganguly, a content specialist with over 18 years of experience in producing, directing, and anchoring a variety of content for TV and digital.
According to Ganguly, "Mishry's tagline #ReviewsThatMatter reflects what we aim to do. Everything we bring into our kitchen has an impact, one way or another, on the health of our family. If we can check the features of a smartphone five times before we buy it - why don't we do the same for the biscuits, juices, or dairy products we buy? Our review lab is always buzzing with new kitchen tools, appliances and products to review and the seed money we have raised for now will be used to ramp up content and cover the maximum ground over the next few months."