Home / Companies / Start-ups /  Zoho enters edtech biz with a focus on training
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BENGALURU : Sridhar Vembu-led Zoho Corp., the parent of technology brands such as ManageEngine, Zoho and Qntrl, has launched its TrainerCentral business division in India, which offers a training platform to serve the booming e-learning market. The new business is based in Chennai and will remain bootstrapped like Zoho’s other divisions.

The platform offers a toolkit that includes a website builder, business administration console, learner portal, payments gateway, online conferencing and analytics.

“TrainerCentral provides knowledge creators, solopreneurs and experts from all fields a single platform to host live sessions as well as sell on-demand courses, evaluate students, build an engaged learner community and manage their business," the company said in a statement.

To make the technology more accessible, apartfrom English, the platformis available in Hindi andTamil as well as foreign languages such as French, German, Italian, Portuguese, Spanish, Russian, Dutch, Japanese and Chinese.

As part of maintaining user privacy, TrainerCentral said it does not show ads or sell user data. Moreover, data of its Indian users will be stored in data centres located within the country, the company said.

India’s edtech market is booming. It is poised to grow to $30 billion in 10 years from $700-800 million currently, according to a report by advisory firm RBSA Advisors.

"The rise of online learning, further fuelled by the pandemic-induced restrictions, has allowed thousands of knowledge creators like teachers, fitness instructors, and digital marketing professionals to monetize their expertise and connect digitally with millions of interested learners," said Aarthi Elizabeth, Chief Brand Evangelist, TrainerCentral.

However, most creators use disparate applications for different functions such as live online training, on-demand session hosting, ticketing, and website building, or end up using complex software like a Learning Management System (LMS) that is meant for large businesses, she pointed out. Zoho is attempting to address this gap with TrainerCentral, Elizabeth added.

TrainerCentral is Zoho Corp.'s vertical offering for the edtech market, catering to the needs of trainers, freelancers or any individual aspiring to impart their knowledge to learners.

"While other brands of Zoho Corp. deal with a B2B model, TrainerCentral is a B2C offering, with a dedicated go-to-market strategy. It caters to the e-learning community. TrainerCentral, however, can be easily integrated with other offerings of its sister brands under Zoho Corp. and shares the company's work ethos and culture," said Elizabeth.

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