Cyber Monday spending could surge to massive $14.2 billion as big deals outweigh economic fears in US

Shoppers continued their buying sprees on Cyber Monday as the season of discounts kicked in across the world. According to a report by Adobe Analytics, US buyers are expected to spend $14.2 billion on Cyber Monday.

This was 6.3% increase from 2024, with experts predicting record sales despite economic uncertainties.

Adobe Analytics reported that as of 6:30 pm EST on Monday, December 1, US consumers had already spent $9.1 billion online for Cyber Monday. The figures up 4.5% from the same day a year ago.

Adobe expected that when the final tally comes in, US consumers would have spent anywhere between $13.9 billion and $14.2 billion online.

This would mean that during the five-day period including Thanksgiving, which is officially the holiday shopping season of America, the online spending would roughly be in the range of $43.7 billion.

$16 million per minute

According to the Adobe Analytics report, online spending was expected to be at its peak between 6 pm and 8 pm on Cyber Monday as shoppers browse through deals. The report further said that a whopping $16 million is likely to pass through online shopping carts every minute nationwide.

Adobe said Monday that it expects the five-day weekend to drive 17.2% of overall online sales this season, at $43.7 billion , up 6.3% compared with the year-ago period.

Electronics and apparel dominate

According to Adobe, electronics and apparel are expected to take the centre stage of the Cyber Monday sale as customers look beyond economic uncertainties and poor job data to shop for the holidays.

Deals on electronics and apparel peaked on Cyber Monday at an average of 30% and 26% discounts in each category, while mobile devices will dominate 56.1% of spending.

Expectations were mixed heading into the holiday weekend due to weak consumer confidence and tariff-fuelled inflation. Yet wealthy consumers spent freely, while others made room in tight budgets to buy presents for loved ones. Big discounts helped tempt buyers, and some Americans even took on short-term debt to buy gifts.

Software company Salesforce — which tracks digital spending from a range of retailers, including grocers — reported that Cyber Monday was off to a “strong start,” with global online sales as of noon EST reaching $17.3 billion, up 5.3% from last year. It said that the number of online orders was unchanged from a year ago.

Salesforce said US online sales hit $3.4 billion, or up 2.6%, on Cyber Monday during the same time frame. Online orders declined by 1% from a year ago.

(With agency inputs)