Crackdown on IAS coaching centres: No candidate details in ads without consent

  • This initiative follows the CCPA's issuance of notices to 31 coaching institutes, including Byju's IAS, Drishti IAS, and Vajirao & Reddy Institute, for misleading advertisement

Dhirendra Kumar
Published16 Feb 2024, 06:37 PM IST
The proposed guidelines will have an impact on the IAS coaching business, which constitutes  <span class='webrupee'>₹</span>3000 crore out of the overall coaching business of  <span class='webrupee'>₹</span>58,088 crore. (Image: Pixabay)
The proposed guidelines will have an impact on the IAS coaching business, which constitutes ₹3000 crore out of the overall coaching business of ₹58,088 crore. (Image: Pixabay)

New Delhi: Coaching institutes for civil services examinations will not be allowed to use the personal details of toppers in their advertisements without their consent, as per draft guidelines released on Friday by the Central Consumer Protection Authority (CCPA), a regulatory authority of the consumer affairs ministry. 

This decision is part of a broader effort to clamp down on misleading advertisements in the coaching industry, ensuring that aspirants are not swayed by unverified claims of success.

The CCPA has asked all IAS coaching centers to stop using false testimonials of successful students or fake reviews to grow their coaching business. The regulator has sought comments from stakeholders by 16 March.

This initiative follows the CCPA's issuance of notices to 31 coaching institutes, including Byju's IAS, Drishti IAS, and Vajirao & Reddy Institute, for misleading advertisement.

Queries sent to DoPT, CCPA, Vajirao & Reddy Institute, Sriram’s IAS and Drishti IAS were not answered, while Byju's IAS declined to comment on the issue.

Mint had earlier reported in November 2023 that coaching institutes would no longer be allowed to use the photos or testimonials of toppers or successful candidates of India’s civil services examinations to attract future students for Union Public Service Commission (UPSC) coaching.

The CCPA, in its inquiry report, a copy of which was reviewed by Mint, noted that important information such as the course opted or enrollment nature of the course by successful candidates is 'deliberately' concealed from consumers (aspirants) in advertisements.

The proposed guidelines, aimed at online and offline centres, will have an impact on the IAS coaching business, which constitutes 3000 crore out of the overall coaching business of 58,088 crore. Delhi is considered the hub of coaching for UPSC's civil services examinations.

The draft rules bar coaching centers from making false claims, such as guaranteeing 100% selection in exams conducted by UPSC, and from cherry-picking exceptional cases to create a skewed impression of success.

The centres are required to disclose detailed information about the successful candidates featured in their ads, including the rank, name, duration, and type of course, to avoid any misrepresentation.

“The coaching institutes making false claims regarding success rates, number of selections, or rankings of students in any competitive exam without providing verifiable evidence will come under the purview of misleading advertisement," the notification said.

The CCPA rules are not in derogation of any other laws that are in force for the regulation of advertisements.

The guidelines have been issued following the constitution of a committee to oversee the misleading advertisements by IAS coaching institutes on 8 December 2023 and a stakeholder consultation by CCPA on misleading advertisements in the coaching sector on 8 January 2024.

 

 

Catch all the Education News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.MoreLess
First Published:16 Feb 2024, 06:37 PM IST
HomeEducationCrackdown on IAS coaching centres: No candidate details in ads without consent

Most Active Stocks

Tata Steel

157.75
03:43 PM | 19 JUL 2024
-8.6 (-5.17%)

Tata Power

414.15
03:59 PM | 19 JUL 2024
-15.85 (-3.69%)

Bharat Electronics

306.30
03:45 PM | 19 JUL 2024
-7.2 (-2.3%)

Zee Entertainment Enterprises

137.55
03:57 PM | 19 JUL 2024
-4.9 (-3.44%)
More Active Stocks

Market Snapshot

  • Top Gainers
  • Top Losers
  • 52 Week High

Tata Teleservices Maharashtra

102.11
03:59 PM | 19 JUL 2024
4.68 (4.8%)

Rail Vikas Nigam

614.00
03:59 PM | 19 JUL 2024
27.65 (4.72%)

Jubilant Pharmova

752.25
03:43 PM | 19 JUL 2024
25.3 (3.48%)

One 97 Communications

458.70
03:55 PM | 19 JUL 2024
13.65 (3.07%)
More from Top Gainers

Recommended For You

    More Recommendations

    Gold Prices

    • 24K
    • 22K
    Bangalore
    74,925.00-1,347.00
    Chennai
    74,558.00-1,566.00
    Delhi
    75,144.00-389.00
    Kolkata
    74,558.00-531.00

    Fuel Price

    • Petrol
    • Diesel
    Bangalore
    102.86/L0.00
    Chennai
    100.75/L-0.01
    Kolkata
    104.95/L0.00
    New Delhi
    94.72/L0.00
    OPEN IN APP
    HomeMarketsPremiumInstant LoanBudget