New Delhi: Indians went on micro-blogging platform Twitter to talk about the recently concluded Assembly Elections in the state of Haryana and Maharashtra. A total of 3.2 million tweets were generated around #AssemblyElections2019 as they happened on 24 October.
Throughout the campaigning period, politicians and political parties used Twitter to communicate with citizens in Haryana and Maharashtra, while audiences took to the service to discuss the development agenda and share their views directly with contesting leaders. Among the most mentioned state leaders on Twitter were incumbent Maharashtra chief minister Devendra Fadnavis, Harayana chief minister Manohar Lal Khattar, Shiv Sena leader Aaditya Thackeray, Nationalist Congress Party (NCP) president Sharad Pawar and BJP leader Subhash Barala.
Among the contesting parties in Maharashtra, the official handles of BJP-Shiv Sena alliance took the lead with 38% share of mentions, followed by the Congress-NCP alliance at 33%. In Haryana, the BJP garnered 54% of the share of mentions followed by the Congress at 40%.
During the course of the elections in the two states, the top tweeted assembly election-related hashtags included #MaharashtraAssemblyPolls, #HaryanaAssemblyPolls, #Maharashtra, #Election2019 and #महाराष्ट्रविधानसभानिवडणूक.
Payal Kamat, senior associate, public policy and government, Twitter India, said, “The past few weeks on Twitter have been engaging and exciting with voters lining up at polling stations in Haryana and Maharashtra to exercise their right to vote, and flocking to Twitter to make their voices heard. With 3.2 million tweets related to the Assembly Elections 2019, Twitter remains the hub for those who want to engage in meaningful t political discourse."
Twitter also initiated a video series in collaboration with Young Leaders for Active Citizenship and Policy and Development Advisory Group called #HerPoliticalJourney. The video series is aimed to bring to life the vision, stories, struggle, triumph and indomitable spirit of featured women politicians. Recorded in English, Hindi and Marathi, these women leaders shared how Twitter brought them closer to their constituents.
Separate to this video series, Twitter also enabled political leaders across the two polling states to host #ChaupalOnTwitter ahead of the Assembly Elections.