Pushpa 2-inspired poster war heats up amid AAP vs BJP tussle ahead of Delhi Assembly polls – ‘Kejriwal jhukega nahi…’
Ahead of the Delhi Assembly polls, the AAP and BJP unleash a creative poster war inspired by the blockbuster film Pushpa 2. With catchy slogans and movie dialogues, the parties aim to sway voters, showcasing their strategies in a battle for political dominance.
Allu Arjun-starrer Telugu blockbuster "Pushpa 2" is wading into the election fever in the national capital. The ruling Aam Aadmi Party (AAP) and the opposition Bharatiya Janata Party (BJP) are invoking Pushpa, using posters with dialogues from the movie to target each other, ahead of the Delhi Assembly polls scheduled early next year.
To begin with Arvind Kejriwal-led AAP issued a poster titled "Kejriwal Jhukega Nahi" inspired by the movie's cult dialogue. The party chief Kejriwal is seen posing as the protagonist of the film, carrying AAP's election symbol 'jhaadu' (broom) on his shoulder.
"4th Term Coming Soon" reads the poster, referring to the previous electoral successes of Kejriwal-led AAP in 2013, 2015 and 2020 in the Delhi Assembly polls.
AAP, led by former chief minister Arvind Kejriwal, is seeking to retain power in Delhi for a third time after its electoral successes in 2015 and 2020, in which it routed the BJP. The party won 67 seats in 2015 and 63 seats in 2020 in the 70-member Assembly.
On December 9, the Delhi BJP issued its own poster showing the party's state president Virendra Sachdeva posing as the movie's character Pushpa on a throne with "Bhrashtachariyon Ko Khatam Karenge" (will finish the corrupt) written in bold letters.
"Rappa-Rappa" the poster read, copying Pushpa's dialogue in the movie.
The leaders in the BJP, out of power in Delhi since 1998, consider the upcoming Assembly polls their best opportunity to end AAP's sway in Delhi's politics.
The two sides have been hitting out at each other through social media with slogans, posters, memes and animation videos.
Earlier, the BJP gave the slogan "Ab Nahi Sahenge, Badal Kar Rahenge" (won't tolerate now, will bring the change), conveying an end the AAP rule is nearing.
The BJP has accused the Kejriwal-led AAP of indulging in corruption and failing to deliver the basic services to the people of Delhi during its 10-year rule.
AAP has focused on raising the issue of law and order in the city, citing rising crime incidents, to attack the BJP-led Centre and Union Home Minister Amit Shah.
The party has also released a lot of social media content, including posters, to slam the BJP over the alleged rise in crime in the national capital.
Pushpa 2 Box Office Collection
Sukumar directorial action drama, the sequel to Pushpa: The Rise is expected to surpass ₹1,000 crore mark in few days, if its extraordinary performance at the Box Office continues.
Starring Allu Arjun in the lead, the star cast of second installment to the 2021 original features Rashmika Mandanna, Fahadh Faasil, Jagapathi Babu, Dhananjaya, Rao Ramesh, Sunil and Anasuya Bharadwaj. Pushpa 2 continued to dominate the box office on its fourth day.
Kejrwal Jhukega Nahi
The movie has grossed over ₹880 crore worldwide in first five days of its release. Like all movies, Pushpa 2 also saw a dip in its earning on the first Monday of its release. According to the estimates by Sacnilk.com, Allu Arjun's film witnessed a 54.56 per cent decline in net collection on Day 5 of its release.
(With PTI inputs)
Key Takeaways
- Political parties are leveraging popular culture to connect with voters.
- The use of creative campaigns can significantly impact public perception.
- Engagement through social media and visual content is becoming crucial in modern elections.
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Business NewsElectionsPushpa 2-inspired poster war heats up amid AAP vs BJP tussle ahead of Delhi Assembly polls – ‘Kejriwal jhukega nahi…’
First Published:10 Dec 2024, 06:53 AM IST
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