1 min read.Updated: 07 Apr 2019, 01:54 PM ISTAnuja
The word NYAY is also the reference to Nyuntam Aay Yojana which is party’s minimum income guarantee promise
Senior Congress leaders said their campaign was 'simple' meant to reach out to the common people
New Delhi: Congress party on Sunday launched its publicity campaign for 2019 Lok Sabha elections with an over arching slogan of “Ab Hoga Nyay" or justice will happen now. The word NYAY is also the reference to Nyuntam Aay Yojana which is party’s minimum income guarantee promise.
At a press conference on Sunday morning at the official headquarters, senior party leaders said their campaign was “simple" meant to reach out to the common people. It also launched a campaign song on the same lines which has been penned by lyricist Javed Akhtar.
“Our campaign is simple and we want to reach out to people. We reiterate our commitment...our campaign is on NYAY. It is not just a word...today the country is asking for nyay (justice)," former union minister and senior party leader Anand Sharma told reporters added that several weeks of deliberations went into finalising the publicity campaign.
In terms of campaign publicity, Congress is looking at radio jingles, cinema spots, out of home (OOH) hoardings, digital screens, public transport, container trucks, print advertisements as well as digital and social media outreach.
On Sunday, it also announced issue specific slogans like “jan jan se naata hai, sarkaar chalaana aata hai" among others. The slogan loosely translates to “connected to everyone, we known how to run a government".
Congress also flagged off trucks with its campaign slogan inked on them which is going to travel across the country for campaign outreach.