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Business News/ Elections 2019 / Lok Sabha Elections 2019/  2019 elections: Political ad spend on Facebook, Google tops 53 cr
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2019 elections: Political ad spend on Facebook, Google tops ₹53 cr

Ad spend on Google, YouTube, and partner properties since February 19 stood at ₹27.36 crore with 14,837 ads

Ruling party BJP spent ₹4.23 crore on over 2,500 ads on Facebook while Congress spent ₹1.46 crore on Facebook for 3,686 ads (Photo: AFP)Premium
Ruling party BJP spent 4.23 crore on over 2,500 ads on Facebook while Congress spent 1.46 crore on Facebook for 3,686 ads (Photo: AFP)

NEW DELHI : Political parties have spent over 53 crore on digital platforms like Google and Facebook between February and May, with the Bharatiya Janata Party (BJP) accounting for a lion's share of the spending.

According to Facebook's Ad Library Report, there were 1.21 lakh political ads with a total spending of more than 26.5 crore between February and May 15 this year.

Similarly, ad spend on Google, YouTube, and partner properties since February 19 stood at 27.36 crore with 14,837 ads.

Ruling party BJP spent 4.23 crore on over 2,500 ads on Facebook. Supporting pages like 'My First Vote for Modi', 'Bharat Ke Mann Ki Baat' and 'Nation with NaMo' too, infused over 4 crore on ads on the social networking platform that has well over 200 million users in India. On Google's platforms, it has spent more than 17 crore.

The Indian National Congress spent 1.46 crore on Facebook for 3,686 ads. It shelled out another 2.71 crore on Google's platforms with 425 ads.

As per Facebook's data, All India Trinamool Congress has spent 29.28 lakhs.

Aam Aadmi Party shelled out 13.62 lakh for 176 ads on the Facebook page. Interestingly, Google's political ad dashboard showed that Auburn Digital Solutions was running AAP campaigns and had spent 2.18 crore from February 19 onwards.

Earlier this year, digital platforms like Google and Facebook had said that they will offer details of political advertisements on their platform to bring transparency ahead of elections in the country. They have also announced a slew of measures over the past few months to strengthen efforts around election integrity.

The general elections in the country have entered the final lap for 59 seats in Punjab, Uttar Pradesh, West Bengal, Bihar, Madhya Pradesh, Himachal Pradesh, Jharkhand and Chandigarh.

Counting of votes for the world's largest democracy will be on May 23.

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This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.

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Published: 19 May 2019, 03:48 PM IST
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