Krishna Byre Gowda, the Congress candidate from Bengaluru North parliamentary seat, organised a flash mob on Sunday, that breaks the mundane campaign straregies used by most political parties to appeal to the young voter base.
Gowda, who is a sitting minister in the H.D.Kumaraswamy-led coalition government in the state, organised the flash mob at Orion Mall, that is normally bustling youngsters during the weekend.
"It doesn't matter who you vote for but as the youth as educated people we all have a responsibility to vote. My appeal to you is make a conscious choice, make the right choice . Don't forget to vote," Gowda said after the performance.
Young dancers grooved to the Kannada version of the hugely popular Pharrell Williams superhit song, Happy matched by dance moves representing pop culture that youngsters associate with.
While it rarely suggests that large crowds translates to more votes, candidates have been trying offbeat campaign methods to attract attention, especially from the young voters.
Earlier this month, a group of 20 people broke into dance in the middle of a market In Telangana as part of the campaign for Congress candidate Revanth Reddy, Times of India reported.
Several others have tried different ways of campaigning to get the attention of media and voters.