Millennials don’t have a taste for politics9 min read 04 Apr 2019, 09:13 AM IST
Social media and shared consumption tastes among the youth do not offer reliable clues to their political attitudes
Blind focus on political preferences of youth is driven by dependence of political parties on market and election survey agencies
Romantic images of youth as a time of wanton freedom and exuberant spirits surround us. Youthfulness, it would appear, is an experience present everywhere at all times. In practice, however, this view will seem incorrect. Consider the Indian experience. For centuries, marriage at an early age and survival in a subsistence economy meant that the brahmacharya—the bachelor student phase of life in scriptural texts, a rough equivalent for the age now viewed as youth—did not exist for most people in India.