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Business News/ Lok Sabha Elections / Lok Sabha Elections 2019/  On campaign pitch, it’s Congress’ Nyay versus BJP’s ‘Phir Ek Baar’
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On campaign pitch, it’s Congress’ Nyay versus BJP’s ‘Phir Ek Baar’

BJP will focus on NDA’s achievements while Congress plans to hard sell its proposed income scheme
  • The BJP’s campaign will focus not just on the policy work of the government, but also on its promises for the future
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    NEW DELHI : Just four days ahead of the first day of polling for the Lok Sabha elections, the ruling Bharatiya Janata Party (BJP) and the main opposition, the Congress, on Sunday unveiled their campaign slogans. Both parties have built their electoral narratives on past records versus electoral promises.

    While the Prime Minister Narendra Modi-led BJP has pinned its hopes on “Phir Ek Baar Modi Sarkar" (once again a Modi government), Congress’ “Ab hoga Nyay" (justice will happen now) slogan is also a reference to Nyuntam Aay Yojana, the party’s minimum income guarantee promise, and its key poll pitch. Both parties have also released their campaign theme songs for the elections.

    With a focus on its governance record, the BJP released the campaign theme, highlighting the work done in the past five years by the National Democratic Alliance (NDA) government at the centre, and the need for a decisive government.

    The BJP’s campaign will focus not just on the policy work of the government, but also on its promises for the future. The party is expected to release its manifesto on Monday.

    “Our theme is the culmination of the work done by the five-year government. It will be multi-modal. The first theme is a government that works. The second theme is an honest government. The third is that it is a government which holds the capabilities of taking big decisions when it comes to development and national security," union finance minister Arun Jaitley said, while addressing a press conference in the national capital.

    He added that people believe in promises made for the future only when they have been fulfilled in the past. BJP’s campaign will focus on national security, women empowerment, campaign against corruption and black money, PM Kisan, work done for the poor and the emerging middle class.

    Attacking opposition parties and their attempts to stitch an alliance against the NDA, Jaitley said that the main focus of the campaign will be to draw a comparison between what the two governments will have to offer.

    “The big picture is that there was a stable nucleus and a larger NDA coalition in this government. It has a decisive leader and a majority government…An important part of our campaign will be a comparison between a government with a clear mandate, which has been tested, or a government of chaos and a mix of lots of parties," Jaitley said.

    Meanwhile, the Congress has focused on a minimum income guarantee scheme, simplifying the goods and services tax (GST), a startup-friendly ecosystem, women’s reservation, and filling up of government vacancies, among others.

    “The Indian National Congress campaign focuses on justice and this word embraces all. It is not in the limited context of what we have promised the big promise to the poor of the country, i.e., the ‘Nyuntam Aay Yojana’, which also promises justice to the farmer, justice to the youth, justice to the entrepreneurs, justice to those who want a better future for their sons and daughters," former union minister and senior Congress leader Anand Sharma said at a press conference on Sunday morning.

    Another slogan, which the party is going to popularise, is “jan jan se naata hai, sarkaar chalaana aata hai" among others. The slogan loosely translates to “connected to everyone, we known how to run a government".

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    Published: 08 Apr 2019, 12:03 AM IST
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