How Modi outwits Congress with ‘chowkidar’ poll slogans

  • Amit Shah, Piyush Goyal are among senior BJP leaders who added the word chowkidar to their username on Twitter after Modi did it
  • With the use of slogans like Main Bhi Chowkidar and Chowkidar Phir Se, BJP has started an outreach programme on social media to connect to the people on a mass scale

Gyan Varma
Updated17 Mar 2019, 11:25 PM IST
Prime Minister Narendra Modi and BJP Chief Amit Shah. Photo: ANI
Prime Minister Narendra Modi and BJP Chief Amit Shah. Photo: ANI

Responding to the Congress campaign of Chowkidar Chor Hai (The watchman is a thief) which was started by Rahul Gandhi, Prime Minister Narendra Modi has launched a counter campaign on social media with the tagline of Main Bhi Chowkidar (I am a watchman too).

With the use of slogans like Main Bhi Chowkidar and Chowkidar Phir Se (Watchman Again), BJP has started an outreach programme on social media to connect to the people on a mass scale which would then be replicated during election campaigns and public meetings.

“As chowkidars of our nation, we are committed to creating a clean economy by using cashless financial transactions. The menace of corruption and black money has adversely affected us for decades. Time to eliminate these for a better future,” tweeted Piyush Goyal, minister of railways and coal.

Congress president Rahul Gandhi had alleged that PM Modi was personally responsible for the alleged corruption in the Rafale fighter jet deal with France and had used the tagline Chowkidar Chor Hai. Gandhi used the slogan in public meetings in Madhya Pradesh, Chhattisgarh and Rajasthan for the assembly elections last year.

Goyal is among senior leaders of the BJP who added the word chowkidar to their username on Twitter after PM Modi did it on Sunday morning. The other leaders include BJP president Amit Shah and health minister J.P. Nadda. “The country is changing, people have faith in the government, everyone is a chowkidar now,” tweeted Nadda.

The Twitter campaign which began after the PM launched a song Haan, Main Bhi Chowkidar Hun song which the BJP plans to use as a main theme song for the general election campaign.

Opposition parties took a swipe at the campaign. “Main bhi chowkidar because the chowkidar I had appointed is missing. I am told he has gone looking for achhe din (good days, as was promised by Modi in 2014),” former Union minister and senior Congress leader P. Chidambaram wrote on Twitter.

“It is easy to call oneself chowkidaar but someone should listen to those youth also who are working as chowkidaar for lack of jobs,” Samajwadi Party chief Akhilesh Yadav wrote on Twitter. 

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First Published:17 Mar 2019, 11:25 PM IST
HomeElectionsLok Sabha Elections 2019How Modi outwits Congress with ‘chowkidar’ poll slogans

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