Nilavuku Enmel Ennadi Kobam (NEEK), directed by Dhanush, hit theatres on February 21. Despite decent reviews, NEEK struggled at the box office and became a commercial flop. The Telugu version of NEEK, titled Jabilamma Niku Antha Kopama, also failed to make an impact.
Now, NEEK is set for its OTT release. Dhanush announced that the film would start streaming on Amazon Prime Video on March 21. Dubbed versions are expected on the same date.
NEEK stars Pavish Narayan, Anikha Surendran, Priya Prakash Varrier and Matthew Thomas. Actress Priyanka Mohan also appears in a cameo role.
The Tamil movie tells the story of a chef struggling with heartbreak. His parents try to arrange a marriage for him.
However, the bride-to-be encourages him to attend his ex-girlfriend’s wedding to find closure. The film explores whether he moves on, goes through with the arranged marriage or rekindles old love.
The Tamil film is written and directed by Dhanush, with music composed by GV Prakash Kumar and cinematography by Leon Britto. It is produced by Kasthuri Raja and Vijayalakshmi Kasthuri Raja under Wunderbar Films and Raja Kasthoori Productions.
NEEK clashed with Dragon in theatres on February 21, with the romantic comedy emerging as a clear winner. Now, both films are set to clash again on OTT platforms on March 21. NEEK will stream on Amazon Prime Video while Dragon will release on Netflix.
Given Dragon’s strong box office performance ( ₹146.50 crore), there’s high anticipation for its digital release, especially among non-Tamil-speaking audiences.
While NEEK had a much quieter theatrical run ( ₹7.50 crore), its OTT release may offer a second chance to reach viewers and gain traction in the digital space. Other Tamil OTT releases this week include Baby and Baby (March 18, Sun NXT) and 2K Love Story, (March 14, Aha Tamil).
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