Ranveer Singh, Sreeleela, Bobby Deol turn agents in Jawan-style ad by Atlee, netizens say: ‘Chutney k liye itna kharcha’

On Saturday, Bollywood actor Ranveer Singh, who is the long-standing brand ambassador for Ching's Secret, dropped a new ad. This time, he was joined by actors Bobby Deol and Sreeleela as well. Singh and Sreeleela turned into agents in a movie-like ad for the brand.

Ranveer Singh, Sreeleela, Bobby in ad by Atlee

What makes it even more special is that the ad is directed by none other than Jawan fame, Atlee.

While many praised the creative promotion, some also confused it with a film trailer.

The video opens with a disclaimer, just like a film. It shows a remotely located power plant in a snow-covered area where Ranveer Singh, as an agent Ching, is brought after being kidnapped from a bus. Bobby Deol is introduced as the villain, aka the master mind behind Singh's kidnapping.

Sreeleela makes a stunning entry in full action style as Singh's fellow agent. She wears sunglasses and strikes her signature wink pose.

As Ranveer Singh frees himself, Deol launches an attack on him. Singh is seen kicking, punching and taking down enemies one after another, single-handedly. It also briefly showcases a dance number featuring Singh and Sreeleela.

As Singh receives a command from the authorities-- “Agent Ching, aag laga de (set this place on fire)”, he responds with “Jai Hind, sir.” He then unleashes the brand’s products to ignite the power plant, dramatically opening a jar of condiments like a grenade.

The ad has been titled “Agent Ching Attack.”

Sharing the video, Ranveer Singh revealed that an announcement is expected on Sunday. He wrote, “AAG LAGA DE Oct 19 #AagLagaaDe #ChingsSchezwanChutney #Ad.”

Watch video here:

Netizens react to Ranveer Singh's new ad

Meanwhile, his video has gained a lot of attention on the internet.

A user wrote, “Why did I think this was a movie trailer? I was getting so excited.” “Bro’s Ching Ads are bigger than blockbuster movies of many,” added another.

One more said, “Atlee's next copy Jawan.”

“Mujhe laga Dhurandhar ka trailer aa gaya (I thought this was the trailer of Dhurandhar),” commented yet another.

Someone also joked, “Ek chutney k liye itna kharcha (So much investment for selling a condiment).”

Dhurandhar

Interestingly, Ranveer Singh is all set to play an agent in his upcoming film, Dhurandhar. Directed by Aditya Dhar, it also stars Sanjay Dutt, R Madhavan, Arjun Rampal, and Akshaye Khanna.

The film is set to release on 5 December.