Introducing new capabilities in AI Assistant — empowering marketers to drive informed audience activation at scale

The era of generative AI is redefining business operations, and Adobe Experience Platform leads this transformation with intelligent, agent-driven solutions. Our mission is to empower businesses through seamless integration of customer data management, conversational AI, intelligent agents grounded in enterprise data, and predictive modeling.

These AI agents actively support customers by optimizing audience strategies, accelerating time to market, uncovering deep consumer insights, and proactively allowing customers to run and operate their business without disruptions. By harnessing the full potential of generative AI, we enable businesses to stay agile, competitive, and future-ready.

In June 2024, we released Adobe Experience Platform AI Assistant, embedding generative AI capabilities across Experience Platform-based applications. AI Assistant boosts productivity by streamlining complex tasks through a conversational interface, enabling faster execution and decision-making. It provides customers with key capabilities, including:

1. Creating on-brand marketing materials, such as copy, design, and full message development for campaigns.
2. Exploring business objects, including audiences, schemas, datasets, destinations, and journeys, to understand data lineage, detect usage patterns, and enforce data hygiene.
3. Accessing Adobe product information quickly for targeted learning, discovery, and troubleshooting.

These capabilities empower businesses to streamline operations, enhance creativity, and make data-driven decisions more efficiently.

Coming soon to Real-Time Customer Data Platform (CDP) is a new set of audience-focused capabilities within AI Assistant. These enhancements will open possibilities for our customers to radically simplify audience management and optimization by giving users comprehensive capabilities to better manage, understand, refine, and activate audience data.

AI Assistant provides crucial capabilities and opportunities for a diverse set of users across various teams, spanning from technical marketers and marketing operations specialists to business strategists and data engineers. By leveraging a fast and easy conversational interface, powered by predictive and generative AI, teams can:

• Develop insights into audience performance: Gain a better understanding of how audiences are performing to make more informed decisions before activating those audiences.
• Improve conversion rates: Drive better conversion rates from marketing campaigns by using the most effective and optimized audiences.
• Speed up workflows: Enhance productivity and efficiency by getting quick answers to audience questions, ultimately accelerating speed to market.

AI Assistant will soon be able to:

• Detect changes in audience sizes: Monitor significant spikes and drops in audience sizes, preventing disruptions to activations and campaigns.
• Understand what audience changes are attributed to: Get insights into the variables that are influencing audience size changes and discuss with AI Assistant.
• Estimate audience sizes: Get quick estimates on audience sizes before they're built, in a simple, natural conversation that opens the door for business users to do the same.
• Understand audience overlaps: Compare two or more audiences from a profile composition perspective to uncover potential redundancies and decrease fatigue.
• Leverage propensity models: Understand consumer audiences that are most likely to engage or convert.

We are progressively expanding these capabilities and providing the next level of sophisticated agentic experiences where powerful predictive data modeling and generative AI can seamlessly work together. In the next phases of development for Adobe Experience Platform AI Assistant, we’ll enable users to reimagine their workflows by integrating deep data and audience insights, continuous measurement, and optimization of business KPIs. Our focus is to help marketing teams be better informed, be more efficient in their day-to-day roles, and ultimately drive more effective marketing activations that bring results.

Recommended reading to learn more:

1. Discover Adobe Experience Platform AI Assistant
2. AI Bash — Unlocking the Power of AI Assistant in Adobe Experience Platform
3. Unleashing the Power of AI in Adobe Journey Optimizer with Content Accelerator
4. Our Commitment to AI Ethics

The article is compiled by Alyssa Espiritu, senior product marketing manager, Adobe Real-Time Customer Data Platform.

Note to the reader: This article is part of Mint's paid consumer connect initiative and is independently created by the brand. Mint assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently.