LaundryMate and BAF mark the World Water Day 2025 with a strong call for water conservation

Bengaluru, India—25th March 2025: The World Water Day, established by the United Nations, is a powerful reminder of the necessity for responsible water management and the essential role of freshwater in our lives.

LaundryMate, a leading online laundry brand, partnered with the Bangalore Apartments Federation (BAF)—which represents and advocates for the interests of apartments and Resident Welfare Associations across Bengaluru— to promote water conservation on this significant day.

With Bengaluru facing ongoing water shortages and the prospect of a dry summer ahead, the importance of adopting sustainable water practices has become more pressing than ever. Bengaluru requires 2,100 million litres of water per day (MLD) but currently faces a shortage of 650 MLD — about 30%. The Cauvery River is drying up, groundwater levels are falling, and the Bangalore Water Supply and Sewerage Board (BWSSB) is facing an estimated yearly loss of ₹1,000 crore ($115 million).

Through their joint initiative, LaundryMate and BAF have worked to inspire collective action toward smarter water use. A key highlight of the campaign was the recognition of residential welfare associations who demonstrated outstanding dedication to conserving water in their communities.

The event, held at the TERI Auditorium, Domlur, Bengaluru on Sunday, March 23rd, had Dr UT Vijay, Executive Secretary of the Karnataka State Council for Science & Technology (KSCST), as the Chief Guest. With hisexpertise in water management, geospatial technologies, and heritage conservation, he has led key rainwater harvesting, watershed development, and digital heritage preservation projectssince 1986.

Reflecting on the event’s significance, Mr. Vikram Rai, President of The Bengaluru Apartment Federation (BAF), stated, “At BAF, our focus has always been on empowering apartment communities to adopt sustainable practices. Water conservation is a key priorityfor us, and partnering with LaundryMate for the World Water Day has strengthened our efforts to raise awareness and drive real change at the community level.”

Since its inception, LaundryMate has recycled over 44 lakh litres of water through its imported advanced water treatment machines, contributing to the benefit of its 33,000 customers as part of its sustainable proposition. The brand has consistently upheld its sustainability promise by recycling water and minimising waste.

Mr. Uday Vijayan, Co-founder and Chief Marketing Officer of LaundryMate, stated, “As a brand, we are profoundly committed to sustainability, with water conservation being a key pillar of our mission. As laundry consumes a substantial amount of water in every household, we feel a strong connection to the cause of water conservation, making the World Water Day a significant occasion for us to align with year after year. We thank BAF for their steadfast support in helping us disseminate this importantmessage.”

Along with the RWAs, LaundryMate also recognised the invaluable contributions of a few of its key customers, who consistently work to conserve water with every wash service order.

About LaundryMate –

LaundryMate, India’s most convenient online laundry brand, offers a category-first 24-hour pick-up and delivery with no express charges.

It offers four services viz Wash &Fold, Wash & Iron, Steam Iron, and Dry Cleaning. Its other key propositions are making it a favorite with thousands of customers:

• Doorstep pickup and drop.
• Noquestions asked aboutrefund/reprocessing policy.
• Sustainability - Water savings through recycling, zero plastic packaging & 100% electric vans for last-mile delivery

About Bangalore Apartments’ Federation (BAF) –

Bangalore Apartments’ Federation (BAF) was formed in 2014 to represent and protect the interests of Apartments & Resident WelfareAssociations across Bangalore. BAF is a Federation of Apartment Owners’ Associations (AOA) and Residents’ Welfare Associations (RWA) in Bangalore. All AOAs and RWAs in Bangalore can become Members of the Federation.

Contact: shruti.pai@laundrymate.in or pradeep@baf.org.in for more information.

Note to readers: This article is part of Mint’s paid consumer connect Initiative. Mint assumes no editorial involvement or responsibility for errors, omissions, or content accuracy.

Want to get your story featured as above? click here!