Transforming enterprise content with the latest innovations in Adobe GenStudio for Performance Marketing

The demand for impactful, personalised, and on-brand content is significant. The process of creating, activating and optimising content at scale can present challenges for marketers and creatives. Adobe GenStudio for Performance Marketing is a new application that uses generative AI to address these challenges, providing potential solutions for modern marketing teams.

GenStudio for Performance Marketing is a generative AI-first workflow application that automates certain workflows with the aim of empowering teams to enhance speed, agility, and precision across the content lifecycle. By automating processes, marketers and creatives may be able to meet the demands of omnichannel digital marketing while trying to maintain brand integrity and creative excellence.

An end-to-end workflow from creation to activation to insights.

Adobe is leveraging AI to support end-to-end workflows, enabling marketers to create, activate, measure and optimise content across channels.

With applications like GenStudio for Performance Marketing, you can:

• Create on-brand customer experiences using AI-powered workflows.
• Activate content on ad platforms and try to accelerate speed to market.
• Centralise performance metrics for content optimisation and potentially drive ROI.

Uniting these workflows in a single application may let marketers streamline collaboration, increase productivity and work more efficiently.

Let’s examine some of the features that make applications like GenStudio for Performance Marketing useful for enterprise-grade campaign content creation and optimisation.

Expanded AI-powered creation for omnichannel campaigns.

Adobe is expanding AI-powered content creation workflows in applications like GenStudio for Performance Marketing. These workflows can support more channels and formats to enable omnichannel marketing, including content to support B2B use cases via LinkedIn ads which is coming soon.

With the integration of AI models like Adobe Firefly and custom models, users may be able to generate high-quality, on-brand images within their workflows, while text models can ensure content is not only personalised but also aligned with the brand style and tone.

Applications like GenStudio for Performance Marketing provide insights that might empower teams to refine their content strategies with precision. Additionally, support for custom metrics, which is coming soon, will provide marketers with analytics to measure impact on business metrics.

In-application, channel-specific, and accessibility-friendly workflows continue to evolve with the aim to help brands support accessibility in content.

There are Image-to-Video capabilities that are coming soon. These enable creation of 5- to 7-second video from a static image using a prompt, as well as Video Reframe which allows for the resizing of videos to fit into the popular template sizes for ads on social media.

Insights for videos in GenStudio for Performance Marketing are available. Marketers can gain access to data regarding video content performance. These may allow marketers to identify which video ads and media assets are performing and to understand the video characteristics that are resonating with customers.

Seamless content activation to ad platforms.

GenStudio for Performance Marketing is one of the applications that is developing partnerships with digital ad platforms, including Meta and Google, to support ad activation. Marketers may:

• Generate content that is tailored to requirements of the ad platform.
• Set up campaigns across platforms.
• Track and monitor campaigns across platforms in real time.

Integrations and extensibility.

Applications such as GenStudio for Performance Marketing will be integrated with Adobe applications and third-party applications to support workflows across your tech stack.

• Adobe Workfront: Integration with Workfront Proof aims to simplify review and approval processes.
• Adobe Journey Optimizer: The Adobe Journey Optimizer integration allows marketers to activate and track email campaigns.
• Adobe Marketo Engage: When released, the Marketo Engage integration will allow marketers to access email experiences and activate email campaigns.
• Adobe Advertising DSP: Integration with Adobe's DSP will allow marketers to ingest approved assets and activate in their paid media campaigns to boost engagement and advertising ROI.
• Adobe Developer App Builder extensibility: The extensibility of App Builder supports integrations with third-party applications. This is designed to offer flexibility and enable teams to use their preferred toolsets.

Enterprise-grade compliance.

In a business environment where legal, regulatory, and brand considerations are important, applications like GenStudio for Performance Marketing support workflows to help adhere to enterprise guardrails for content.

Adobe is collaborating with partners who are developing compliance add-ons and integrations providing solutions that address critical compliance needs. Having these within the marketer’s workflow may enable users to:

• Embed rules and guidelines into the content creation process.
• Provide AI-driven compliance review and suggestions to potentially reduce manual errors.

Organisations can integrate their compliance systems to access content experiences within GenStudio for Performance Marketing, which may enable them to:

• See guidelines and address any potential claims violations.
• Manually edit content, with automated highlighting of potential violations.
• Add disclaimers and compliance references to support content transparency

Learn more about applications like Adobe GenStudio for Performance Marketing.

Organisations across industries are using applications like GenStudio for Performance Marketing to transform their content strategies. Customers are reporting benefits to support the application value which may include improvements in efficiency, scalability, and campaign performance.

As Adobe Summit concludes, we look forward to seeing how GenStudio for Performance Marketing continues to support content creation, activation and optimisation. More updates and success stories will be shared. We may say that the future of performance marketing is here, and it’s powered by Adobe.

The article is compiled by Purnima Rachoor Roy, who leads product marketing and strategy for Adobe GenStudio.

Note to the Reader: This article is part of Mint's paid consumer connect initiative and is independently created by the brand. Mint assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently.