Turn your old gold into new statement pieces at Tanishq’s ongoing Festival of Exchange

Every piece of precious jewellery that we own tells a story and opens up a trail of memories of where it came from. It could be a pair of earrings you bought with your first salary, or an heirloom necklace passed on to you by your grandmother or the bangles gifted to you on your wedding. For most Indians, gold holds a unique place in their hearts, marking some of life’s most precious moments. This is the reason why many families start collecting small chunks of gold for their children’s weddings well in advance – this also helps future-proof you in the face of rising gold prices and inflation.

Tanishq’s Festival of Exchange offers you a chance to transform your existing gold into the jewellery you want to wear, whether it is for yourself or for the upcoming wedding season. Read on to explore how you can make the smartest move this festive season.

Speaking on the initiative, Arun Narayan, VP, Category, Retail and Marketing, Tanishq, Titan Company Ltd, said “In times like these, when gold prices are scaling new heights and wedding budgets need careful planning, Tanishq’s Old Gold Exchange program has been a beacon of joy for families across India. Over 1 lakh brides have sparkled on their special day in Tanishq’s wedding trousseau by simply exchanging old gold—of any condition, bought from any jeweler. Every Tanishq boutique is equipped with skilled karigars, advanced equipment, and a transparent purity-check and melting process, ensuring you get the best value for your old gold. Exchange it for the dazzling wedding jewellery you’ve always dreamed of. Walk into any of our 500 stores to turn your old gold into new jewellery for your dream wedding!”

A practical choice: Your old gold, acquired at lower prices, now holds significantly higher value so you get what you wish for without a deep hole in your pocket. Tanishq’s exchange program allows you to leverage this, effectively getting a better return than what you bought at significantly lower pricing, but what you may not want to wear today. If the exchange is for a child’s wedding, it allows you to get something of their choice, which is an effective way to get the maximum value for your old gold. The deal only gets sweeter with Tanishq’s festive offer.

Imagine getting that Rivaah wedding set that you have your heart set on, or that delicate diamond necklace which would be the perfect addition to your collection – you can get these at a cost that suits your wallet.

Guaranteed exchange: The best part about this exchange program is that regardless of where you purchased your old gold jewellery from, Tanishq guarantees you the best value for your gold. So, what you are exchanging could be from any jeweller in India. Just bring in old your pieces and take back what you want from the Tanishq collection. This is your opportunity to consolidate your collection, turning multiple small pieces tucked away in your locker, into a single piece that you will cherish. This is particularly helpful for wedding jewellery, which is generally expensive. Tanishq allows you to consolidate these small pieces, and swap them for your dream set from their Rivaah Wedding Jewellery collection, which harmonises tradition with modern elegance.

Limited-time opportunity: The Tanishq Festival of Exchange is valid for a limited time window. So, if you are looking to buy new jewellery, this is your chance to secure the designs you have been eyeing before they get sold out. You can get your favourite piece at a more affordable price or consider exchanging gold for dazzling diamond pieces, adding a touch of timeless elegance to your collection, perfect for enhancing the sparkle of festive attire. Tanishq also has an extensive daily wear collection. You can upgrade your daily style by exchanging broken, small, or outdated gold pieces, with something new to add a touch of elegance in your everyday life. Don’t worry if you miss this limited time window. You can still exchange your old gold for new at any of Tanishq’s 500 stores located across the country. The process is totally hassle-free and transparent.

So, don’t let rising gold prices dim your festive spirit or your wedding dreams. Visit your nearest Tanishq store and experience the Festival of Exchange. Turn your old gold, a symbol of your heritage, into new treasures, and celebrate this season and your life's milestones with brilliance and confidence.

Note to the Reader: This article has been produced on behalf of the brand by HT Brand Studio and does not have journalistic/editorial involvement of Mint.