Indian Industry Analysis

From OTT to box office: Why digital players are betting on cinema

Digital platforms are entering theatrical cinema, using audience data and AI to back low-budget, high-concept films. By treating movies as long-term IP rather than box office bets, they aim to reduce risk and complement traditional studios through selective collaboration.

3 min read11:47 AM IST

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From OTT to box office: Why digital players are betting on cinema