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Business News/Industry/ Advertising

Advertising News

Advertising finds itself caught between consolidation and reinvention—forced to get bigger even as its traditional role grows smaller. (iStockphoto)

Springboard 2026 | A reset for ad agencies post a tumultuous year

7 min read . 06 Jan 2026

Girish Hingorani, vice-president of marketing at Blue Star.

India now shops by season: ACs for summer, air purifiers for winter

5 min read . 05 Jan 2026

Swiggy takes the ‘cooped up’ idea a little too literally with its man in the cage as people walk past him.

Spotted: Swiggy's performance art as ad

2 min read . 05 Jan 2026

We portray a modern India (or Bharat) without social hierarchy, when most of the labour economy, from domestic work and delivery to sanitation, gig labour, construction and farming, remains caste-structured. (AFP)

How Indian advertising can become caste-conscious

4 min read . 04 Jan 2026

Distance running—from the humble 3K and 5K for beginners to the humbling half- and full-marathons—has slowly become a national obsession as getting fit becomes aspirational. (Puma India)

Twenty years on, running is now mainstream business

6 min read . 04 Jan 2026

The latest surge reflects digital’s evolution from a supplementary medium to the primary growth engine for advertisers, particularly in e-commerce and services-led categories.

India’s advertising pivot: What changed in the past year

3 min read . 22 Dec 2025

Apart from a social media contest, Pidilite also released a series of videos that demonstrate not only that Fevikwik can stick any two objects together, but that generative AI is all about imagining literally anything that can make your life better.

Spotted: Gen AI sticks with you, but not in the way you expect

1 min read . 22 Dec 2025

Bigger brands are testing the waters, too. Sandeep Goyal’s AI creative services venture created ads for Nerolac Paints featuring long lines of (genAI) penguins and polar bears.

Backlash to boom: Why brands are betting big on generative AI ads

5 min read . 21 Dec 2025

Thomas R. Lechleiter/WSJ

Podcasters love YouTube. That’s making podcast advertising less predictable.

3 min read . 17 Dec 2025

A spurt in the usage of automation tools is expected to dent career prospects for thousands of website developers, photo editors and web creative specialists eyeing jobs in the world’s largest marketing and ad firms.

Automation turns up the heat on IT firms’ digital marketing units

3 min read . 09 Dec 2025

The Indian advertising market is going through a seismic shift. The creative work is now getting done by clients’ in-house teams. (iStockphoto)

Creative churn: Indian advertising agencies dread layoffs as AI upends industry

5 min read . 08 Dec 2025

Only those who watched the show and the memefest that followed will really get the ad.

Why advertisers can’t get enough of Ba***ds of Bollywood memefest

1 min read . 07 Dec 2025

Bumble has a heartfelt campaign in all black-and-white focused on loving couples holding hands and sharing small moments of joy set to the tune of ‘Tum mere ho’ sung by indie artist Bombay The Artist.

Spotted: Cutesy or campy? How dating apps are talking to Gen Z

1 min read . 23 Nov 2025

From regret to reach: Lakmé, Volkswagen, and the business of saying sorry

1 min read . 10 Nov 2025

For those managing India’s star women cricketers, the phones haven’t stopped ringing. (PTI)

India won the World Cup. Will that help our women in sport?

6 min read . 10 Nov 2025

Last checked, the ad film had over 32 million views on YouTube and 85 million on Instagram.

Ad or Bollywood blockbuster? Agent Ching is too irresistible to skip

2 min read . 27 Oct 2025

As e-commerce and quick commerce grew rapidly in India, particularly post pandemic, retail media has become an established arm of digital advertising outside of Meta and Google’s near-total dominance in India’s digital advertising business. (istockphoto)

Breaking the feed: The Trade Desk's retail data play

6 min read . 27 Oct 2025

Empathy builds trust: Narayana Health’s Abhishek Misra

3 min read . 26 Oct 2025

Piyush Pandey and the art of connecting with India’s masses

3 min read . 24 Oct 2025

RIP Piyush Pandey: Tributes pour in advertising legend passes away

2 min read . 24 Oct 2025