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A still from Piyush Pandey’s iconic Cadbury’s Dairy Milk advertisement of the 1990s.

Iconic Dairy Milk ad hits the spot with a gender twist

1 min read . Updated: 17 Sep 2021

The campaign will be promoted across television, print, outdoor, digital and social media platforms.

Rupeek launches ad campaign featuring Manoj Bajpayee, Priyamani

1 min read . Updated: 09 Sep 2021

Companies such as Nestle, Tata Motors, Coca Cola and Dream11 are working on campaigns for TV and digital medium (Photo: PTI)

Brands to tap IPL to boost festive sales

3 min read . Updated: 09 Sep 2021

Launched in 2017, The Abu Dhabi T10 is 10-over cricket tournament sanctioned by the International Cricket Council (ICC) and licensed by the Emirates Cricket Board for ten years.

RISE Worldwide wins multi-faceted mandate for Abu Dhabi T10

1 min read . Updated: 06 Sep 2021

Ajay Gahlaut appointed group chief creative officer of Dentsu Creative.

Dentsu Creative appoints Ajay Gahlaut as group chief creative officer

1 min read . Updated: 03 Sep 2021

The 45-second Thums Up ad campaign charts Burmah’s rise to India’s top bowling talent. (File Photo: AP)

Coca-Cola partners Jasprit Bumrah for campaign ahead of ICC T20 World Cup

1 min read . Updated: 03 Sep 2021

Anand Bhadkamkar, former CEO of Dentsu India

Dentsu India CEO Anand Bhadkamkar quits

1 min read . Updated: 31 Aug 2021

Olympic medalist Mirabai Chanu will promote the Stay in play campaign urging women to continue playing during their menstrual cycle.

Mirabai Chanu to promote Adidas’s TechFit period proof tights

1 min read . Updated: 25 Aug 2021

Starting with Onam, festive season will bring back the high spirits to people, early trends hint at positive consumer sentiment with the festive season.

Brands roll out offers as Onam kick-starts festival season

3 min read . Updated: 20 Aug 2021

Arun Srinivas, director of Global Business Group at Facebook India.

‘Branded content saw a huge uptick in last 6-12 months’

1 min read . Updated: 12 Aug 2021

Manisha Kapoor, secretary general, ASCI.

ASCI goes for digital overhaul of services

2 min read . Updated: 11 Aug 2021

Divya Karani, CEO Media South Asia, Dentsu and CEO, Dentsu X India.

Dentsu X retains fastest growing media agency spot in RECMA rankings

1 min read . Updated: 10 Aug 2021

Netflix recently partnered with Tinder where the latter’s users can appear as contestants on a new dating show on the platform. AP

Brand partnerships may constitute 60% of revenue for OTTs

3 min read . Updated: 03 Aug 2021

Bvlgari appoints Priyanka Chopra as its global brand ambassador

1 min read . Updated: 02 Aug 2021

There is interest from brands across categories such as steel, energy drinks, muscle supplement, women’s personal care to sign Chanu, (Photo by Money SHARMA / AFP) (AFP)

Brands ride on popularity of Indian Olympic squad wins

3 min read . Updated: 29 Jul 2021

Facebook’s ad business poised to post another strong quarter

3 min read . Updated: 28 Jul 2021

In 2020, radio ad volumes had recovered with a sharp 121% sequential rise in June. (File Photo)

Ad volumes on radio rebound 22% in first half of 2021

1 min read . Updated: 28 Jul 2021

Indian cricket team captain Virat Kohli. Reuters

ASCI to send notice to Virat Kohli over Lovely Professional University post

2 min read . Updated: 28 Jul 2021

Akshay Kumar was seen endorsing 36 brands during January to June 2021, making him the top celebrity endorser.

Akshay Kumar leads celebrity endorsements on TV in first half of 2021

2 min read . Updated: 26 Jul 2021

ASCI said its expert panel that comprises seasoned microbiologists examined covid related evidence provided by advertisers.

Only 12 of 332 covid related ads found to be true in FY21: ASCI

1 min read . Updated: 26 Jul 2021

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