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The pandemic’s fallout has been a lot harder on outdoor ads than other segments. (MINT_PRINT)

Outdoor ads get a festive boost

2 min read . 17 Nov 2020
(Photo: AFP)

Consumers shift to cleaner cosmetics

3 min read . 21 Oct 2020
Samit Sinha, managing partner, Alchemist Brand Consulting

‘Expressing views is crucial’

1 min read . 20 Oct 2020
Santosh Desai, managing director, chief executive officer of Futurebrands Ltd

Key to filter social media buzz

1 min read . 20 Oct 2020
People are seen outside a Tanishq jewellery store in Mumbai (Reuters)

Brands wary after ad fiasco

3 min read . 20 Oct 2020
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