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Actor Ranveer Singh

Ranveer Singh pips Virat Kohli as most valued celebrity in 2022

3 min read . 21 Mar 2023

The rules prohibit ads from guaranteeing a student a rank. HT

Stricter ad rules for edu institutes

2 min read . 14 Mar 2023

E-commerce was the top advertising category in 2022. (Photo: Getty Images/iStock)

Digital advertising up 52% in 2022: Report

1 min read . 10 Mar 2023

Jacket-full page advertisements were the most preferred ad position, and sales promotion advertising covered 32% of ad space in print (istock)

Print ad volumes grew 13% in 2022: Report

1 min read . 28 Feb 2023

The advertisements are not reaching more than 200 million consumers across states and Union Territories in India for the past three days, the federation said.

AIDCF cautions advertisers against advertising on Star, Zee and Sony channels

1 min read . 22 Feb 2023

Study also suggests that the presence of a person may diminish the immersive effect of slow-motion videography (AFP)

wsj

Why slow motion really does help sell luxury goods

3 min read . 17 Feb 2023

The Central Consumer Protection Authority now requires disclosure of material connection between brands and influencers and so a non-disclosure is a potential violation of the law.

Consumers avoid influencers who lack transparency: Report

1 min read . 16 Feb 2023

In 2022, digital overtook TV (at 34%) to become the largest medium with a 38% share of the entire ad spends while traditional adex grew by 14%, digital grew more than double by 35%.

Traditional advertising to account for Rs62,000 crore in 2023: Report

1 min read . 15 Feb 2023

7UP gets Rashmika Mandanna as brand ambassador

1 min read . 15 Feb 2023

India has moved up to the eighth position globally in terms of ad spends

More than half of all ad spends in 2023 to be digital

2 min read . 14 Feb 2023

In 2018, India banned Electronic Nicotine Delivery Systems, commonly known as e-cigarettes, which contain nicotine. (Istock)

Govt report suggests regulating OTT platforms for tobacco ads

1 min read . 13 Feb 2023

People walk past an advertisement for Samsung Electronics Co. Galaxy Z Fold 4 and Flip 4 smartphones at the company's D'light flagship store in Seoul, South Korea (Bloomberg)

Why advertisers may be overemphasizing performance marketing

5 min read . 13 Feb 2023

D2C brands behind 84% of all objectionable personal care ads since FY2022

D2C brands behind 84% of all objectionable personal care ads since FY2022: ASCI

2 min read . 02 Feb 2023

In its survey, ASCI said about 80% did not notice the disclaimer at all.

Advertisement disclaimers unclear, most consumers don't notice: ASCI

2 min read . 24 Jan 2023

Connected TV is very important to reach the difficult, media cluttered affluent audience. (File Photo: AP)

Luxury advertisers will leverage connected TVs

2 min read . 17 Jan 2023

In some ads, exams are depicted in terms of a war.

Edtechs churn out stereotypical ads; huge pressure on students for results: ASCI

1 min read . 11 Jan 2023

The campaign was conceptualized and executed by Shreyansh Innovations.

Kiara Advani signed as brand ambassador for Mohey

2 min read . 09 Jan 2023

Delhi High Court (Photo: HT)

Personality rights order likely to protect celebs

1 min read . 07 Jan 2023

Google withdrew its writ petition on Wednesday and promised to cooperate with CCI’s investigation.ap

wsj

Google and Meta’s advertising dominance fades as TikTok, Netflix emerge

5 min read . 03 Jan 2023

Digital ad spending in India will grow 2.5 times in the next five years at a compounded annual growth rate of 19-21%.

Digital ad spends to see rapid rise over next 5 years: report

1 min read . 28 Dec 2022

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