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Ad industry leaders agreed that AI will supplement, not supplant, human ingenuity (Photo: iStock)

Did a robot help create that ad? The answer, increasingly, is yes

4 min read . Updated: 10 Aug 2022

Bharti AXA Life launches ad campaign with Vidya Balan

1 min read . Updated: 08 Aug 2022

While Hyundai Motor India Ltd is co-presenting sponsor, Asian Paints Royale Glitz, UltraTech Cement, Vi and Gowardhan Ghee are co-powered by sponsors for the 14th edition of iconic quiz show hosted by film star Amitabh Bachchan on the channel.

Sony eyes ₹450 cr ad revenue from KBC

2 min read . Updated: 04 Aug 2022

Plum BodyLovin’ appoints Ananya Pandey as brand ambassador

1 min read . Updated: 03 Aug 2022

Plum BodyLovin’ appoints Ananya Pandey as brand ambassador

1 min read . Updated: 03 Aug 2022

Coca-Cola India-owned Thums Up has launched a new campaign commemorating 75 years of India’s independence.

Thums Up launches new campaign around India’s 75th independence year

1 min read . Updated: 26 Jul 2022

Influencer marketing is the new way of content creation for brands. (Photo: iStock)

Advertisers chase branded audio, video to court youth

3 min read . Updated: 26 Jul 2022

The report said the figures are based on secondages for TV; commercial advertisements only; excluding promos and social ads. (Photo: Mint)

TV Ad volumes soar 2 folds in May 2022

1 min read . Updated: 24 Jul 2022

Hyundai had its Ioniq 5 electric sport-utility vehicle integrated into an episode of ‘Black-ish’ on Disney’s ABC network earlier this year. (Photo: AFP)

Advertisers were locked out of Netflix for years. Now they have big plans

4 min read . Updated: 19 Jul 2022

The rationale and cautious approach comes at a time when edtech firms are seeing their funding pipeline dry up, triggering layoffs and cost cuts. (Photo: Bloomberg)

Why you might see fewer ed-tech ads on TV

3 min read . Updated: 18 Jul 2022

While the share of digital advertising in India is seen at 33.4% as it is the key medium for digital-first brands and consumer tech companies, TV will garner a 41.8% share in 2022.

India’s ad spending growth to outstrip global average: report

2 min read . Updated: 15 Jul 2022

Actor Pankaj Tripathi in Policybazaar ad campaign.

Pankaj Tripathi to feature in Policybazaar ad campaign

1 min read . Updated: 01 Jul 2022

Digital ads surged more than 2.3 times year-on-year in the January-March quarter. (Photo: iStock)

Digital ads surge in January-March

1 min read . Updated: 30 Jun 2022

Education companies made up 33% of all complaints by consumers. (Photo: Bloomberg)

Education companies biggest violators of advertising code: ASCI

2 min read . Updated: 29 Jun 2022

Vineet Agrawal, chief executive officer, Wipro Consumer Care and Lighting.

Wipro Consumer slashes ad spending as price rise bites

2 min read . Updated: 28 Jun 2022

UPI is a payments system launched by NPCI that facilitates instant fund transfer between two bank accounts on a mobile platform, without requiring any details of the beneficiary’s bank account. (Photo: iStock)

NPCI partners musician Badshah for new campaign

1 min read . Updated: 27 Jun 2022

Kantar said it tested the ads among consumers that entails a survey and the questions that are asked are benchmarked to a database of norms that it has created. Photo: iStock

Amazon, HUL, Marico ads among ‘most effective’ in 2021

2 min read . Updated: 24 Jun 2022

Gujarat Titans’ players celebrate after winning the final T20 cricket match of the Indian Premier League 2022 in Ahmedabad on 29 May. (Photo: PTI)

For IPL rights winners, the game starts now

9 min read . Updated: 24 Jun 2022

It said Vicco Laboratories, Ultratech Cement, Bank Of Baroda, and Reliance Retail had a positive rank shift compared to the corresponding quarter the year before.

Radio ad volumes rise by 20% y-o-y Jan- Mar ’22

1 min read . Updated: 09 Jun 2022

Screenshot of Layer’r Shot website.

ASCI issues guidelines on gender stereotypes

1 min read . Updated: 09 Jun 2022

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