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Business News/Industry/ Advertising

Advertising News

A spurt in the usage of automation tools is expected to dent career prospects for thousands of website developers, photo editors and web creative specialists eyeing jobs in the world’s largest marketing and ad firms.

Automation turns up the heat on IT firms’ digital marketing units

3 min read . 09 Dec 2025

The Indian advertising market is going through a seismic shift. The creative work is now getting done by clients’ in-house teams. (iStockphoto)

Creative churn: Indian advertising agencies dread layoffs as AI upends industry

5 min read . 08 Dec 2025

Only those who watched the show and the memefest that followed will really get the ad.

Why advertisers can’t get enough of Ba***ds of Bollywood memefest

1 min read . 07 Dec 2025

Bumble has a heartfelt campaign in all black-and-white focused on loving couples holding hands and sharing small moments of joy set to the tune of ‘Tum mere ho’ sung by indie artist Bombay The Artist.

Spotted: Cutesy or campy? How dating apps are talking to Gen Z

1 min read . 23 Nov 2025

From regret to reach: Lakmé, Volkswagen, and the business of saying sorry

1 min read . 10 Nov 2025

For those managing India’s star women cricketers, the phones haven’t stopped ringing. (PTI)

India won the World Cup. Will that help our women in sport?

6 min read . 10 Nov 2025

Last checked, the ad film had over 32 million views on YouTube and 85 million on Instagram.

Ad or Bollywood blockbuster? Agent Ching is too irresistible to skip

2 min read . 27 Oct 2025

As e-commerce and quick commerce grew rapidly in India, particularly post pandemic, retail media has become an established arm of digital advertising outside of Meta and Google’s near-total dominance in India’s digital advertising business. (istockphoto)

Breaking the feed: The Trade Desk's retail data play

6 min read . 27 Oct 2025

Empathy builds trust: Narayana Health’s Abhishek Misra

3 min read . 26 Oct 2025

Piyush Pandey and the art of connecting with India’s masses

3 min read . 24 Oct 2025

RIP Piyush Pandey: Tributes pour in advertising legend passes away

2 min read . 24 Oct 2025

Adman Piyush Pandey.

Piyush Pandey: The man who gave India its most unforgettable ads

2 min read . 24 Oct 2025

District by Zomato's billboard on the Western Express Highway in Mumbai.

Spotted: When brands take the fight to the streets, literally

1 min read . 12 Oct 2025

Deepika Padukone is Nykaa’s ‘global face’—mostly for Indian fans

2 min read . 29 Sept 2025

As broadcasters line up festive specials, movie premieres, and reality shows, AVoD platforms are dropping originals and regional content. (Photo: X)

Festive ad spends set to surge 12-15%, fuelled by cricket and consumer cheer

3 min read . 31 Aug 2025

Fevikwik, known for its witty one-liners and memorable films like Todo Nahin Jodo, and the iconic fishing spot, has always excelled at making humour its adhesive.

Glues, Gags and GPT: Fevikwik sticks itself into India’s AI moment

1 min read . 31 Aug 2025

Real brands, by contrast, write their own lyrics. They don’t lip-sync; they sing in their own voices, even if the first notes crack. (Pixabay)

Karaoke marketing: When brands lip-sync instead of singing their own songs

3 min read . 31 Aug 2025

While rural audiences now spend 44 minutes more per week on TV than two years ago, people in metros spend close to four hours daily in front of the television.

For trust and mass reach, brands still turn to television

5 min read . 31 Aug 2025

Mobile dominates digital consumption in India, accounting for nearly 70-80% of ad spends — higher than the global average.

India’s digital ad market to grow at 15% a year to hit $19 bn by 2029: Bain & Co

3 min read . 26 Aug 2025

Rajiv Kumar, Vice Chairman, DS Group and Prasanth Kumar, CEO, WPP Media South Asia

DS Group launches digital marketing guide DCODE with WPP Media

1 min read . 22 Aug 2025