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FILE PHOTO: The Facebook logo is displayed on a mobile phone in this picture illustration taken December 2, 2019. REUTERS/Johanna Geron/Illustration/File Photo (REUTERS)
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Facebook’s latest error shakes advertisers’ confidence

4 min read . 26 Nov 2020
Zomato was criticised for allegedly funding hate by advertising on a news channel accused of airing divisive content

Why brands shouldn’t take social media backlash seriously

3 min read . 23 Nov 2020
Online food delivery platform Zomato is in the eye of a Twitter storm.

Zomato faces social media backlash for advertising on Republic TV

1 min read . 19 Nov 2020
As India is a mobile-first country, more than 90% of users play games on their phones. (Photo: AP)

ASCI to issue ad guidelines for real money online gaming firms

1 min read . 19 Nov 2020
Investing without understanding the risks associated is a recipe for disaster. Photo: iStock

Online platforms woo investors with digital content

2 min read . 18 Nov 2020
The pandemic’s fallout has been a lot harder on outdoor ads than other segments. (MINT_PRINT)

Outdoor ads get a festive boost

2 min read . 17 Nov 2020
Advertising hoardings in Mumbai.

Outdoor advertising shows signs of revival

2 min read . 16 Nov 2020
Cadbury’s technology-backed campaign to promote local retailers found welcome among viewers.mint

Advertisements spark buzz amid run-up to festivities and IPL finale

3 min read . 10 Nov 2020
Varma has partnered with Vandana Verma and Rakesh Hinduja to launch the startup.

Former Publicis Communications CEO Saurabh Varma launches marketing co Wondrlab

1 min read . 03 Nov 2020
The advertising expenditure, which witnessed a dip in the first half of the year, has been reviving owing to high interest in big-ticket properties such as the IPL. PTI

Firms revive ad spends to boost consumption

2 min read . 28 Oct 2020
File photo of Bollywood actor Amitabh Bachchan (PTI)

Amitabh Bachchan is country's most trusted brand: Report

2 min read . 27 Oct 2020
More number of people have seen the now-withdrawn Tanishq advertisement. (AFP)

People buying products to make a point: Tanishq

3 min read . 21 Oct 2020
(Photo: AFP)

Consumers shift to cleaner cosmetics

3 min read . 21 Oct 2020
The Advertising Standards Council of India (ASCI) said that ads should also avoid claiming to kill or remove any other virus as this too will be in violation of the ASCI code.

Ad regulator issues covid-19 advisory

1 min read . 20 Oct 2020
Samit Sinha, managing partner, Alchemist Brand Consulting

‘Expressing views is crucial’

1 min read . 20 Oct 2020
Sandeep Goyal, Chairman, Mogae Media, marketing and communication agency

‘Advertising is about salesmanship, not religion’

2 min read . 20 Oct 2020
Santosh Desai, managing director, chief executive officer of Futurebrands Ltd

Key to filter social media buzz

1 min read . 20 Oct 2020
Harish Bijoor, brand strategy expert and founder, Harish Bijoor Consults Inc.

‘Pragmatism, not idealism, is need of the day’

2 min read . 20 Oct 2020
People are seen outside a Tanishq jewellery store in Mumbai (Reuters)

Brands wary after ad fiasco

3 min read . 20 Oct 2020
Devdutt Padikkal and Aaron Finch of Royal Challengers Bangalore during the third Match of IPL 2020 against Sunrisers Hyderabad, at the Dubai International Cricket Stadium in Dubai. (ANI)

Non‐IPL advertisers leverage moment marketing to connect with fans

2 min read . 15 Oct 2020

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