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In its survey, ASCI said about 80% did not notice the disclaimer at all.

Advertisement disclaimers unclear, most consumers don't notice: ASCI

2 min read . 24 Jan 2023

Connected TV is very important to reach the difficult, media cluttered affluent audience. (File Photo: AP)

Luxury advertisers will leverage connected TVs

2 min read . 17 Jan 2023

In some ads, exams are depicted in terms of a war.

Edtechs churn out stereotypical ads; huge pressure on students for results: ASCI

1 min read . 11 Jan 2023

The campaign was conceptualized and executed by Shreyansh Innovations.

Kiara Advani signed as brand ambassador for Mohey

2 min read . 09 Jan 2023

Delhi High Court (Photo: HT)

Personality rights order likely to protect celebs

1 min read . 07 Jan 2023

Google withdrew its writ petition on Wednesday and promised to cooperate with CCI’s investigation.ap

wsj

Google and Meta’s advertising dominance fades as TikTok, Netflix emerge

5 min read . 03 Jan 2023

Digital ad spending in India will grow 2.5 times in the next five years at a compounded annual growth rate of 19-21%.

Digital ad spends to see rapid rise over next 5 years: report

1 min read . 28 Dec 2022

wsj

Twitter’s advertising truth hurts

3 min read . 12 Dec 2022

Stickers have emerged as an essential marketing tool for advertisers eager to be a part of our daily conversations.

Why every brand is saying it with stickers

4 min read . 15 Nov 2022

Majority of parents don’t want packaged food advertisements to target children: Survey. (File Photo: Hindustan Times)

Majority of parents don’t want packaged food advertisements to target children: Survey

3 min read . 14 Nov 2022

Consumers are tricked using dark patterns, ASCI said. Mint

ASCI extends online ads code

1 min read . 11 Nov 2022

wsj

Elon Musk tries to convince wary advertisers to stay on Twitter

9 min read . 10 Nov 2022

The demand for Suryakumar Yadav has now surpassed that of peers such as K.L. Rahul and Rishabh Pant. PTI

Brands flock to Suryakumar Yadav as cricketer’s value triples

4 min read . 09 Nov 2022

Family members of A-listers can earn up to ₹15-30 lakh per post.

Brands ride on popularity of A-list family members

3 min read . 09 Nov 2022

Advertising on Twitter is expensive for small business owners. Reuters

As Twitter saga unfolds, Indian brands monitor developments

2 min read . 07 Nov 2022

Brand Kohli sizzles after Ind-Pak T20 World Cup thriller

5 min read . 26 Oct 2022

A recent ad for real-estate startup reAlpha stars a ‘deepfake’ version of Tesla Chief Elon Musk (Photo: reAlpha)

wsj

‘Deepfakes’ of celebrities have begun appearing in ads

5 min read . 25 Oct 2022

Most of Google’s revenue comes from advertising. (AP)

Google begins rollout of its new ad controls for Search, YouTube

1 min read . 20 Oct 2022

With higher viewership, bargaining power and possibly reach, the Zee-Sony entity may attract producers many of whom make multiple shows at the same time. Reuters

Zee-Sony to escalate war for ads, content

5 min read . 12 Oct 2022

The I&B ministry said offshore betting platforms are using surrogate news websites to advertise on digital media, and logos of these surrogate sites have striking resemblance to betting platforms. (Photo: HT)

Govt moves to keep betting ads in check

3 min read . 03 Oct 2022

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