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Bombay high court

HUL vs Sebamed: Bombay HC to give main order on 19 January

1 min read . 13 Jan 2021
The advertising campaign on mainstream and social media raised a Twitter storm and upset HUL. MINT

HC bars Sebamed ad that mocked HUL soap brands

2 min read . 12 Jan 2021
The tourism board of Dubai has been running phased campaigns since April. (Photo: AFP)

Dubai, Maldives, Singapore launch social media campaigns to woo Indian traveller

2 min read . 06 Jan 2021
BCCI President and former India skipper Sourav Ganguly. (PTI)

Sourav Ganguly to remain ambassador as Adani suspends Fortune ad temporarily

1 min read . 05 Jan 2021
Ganguly, appointed Fortune ambassador last year, has been seen in ‘Welcome to the 40s' campaign.

Brand ads wade through politics, trolls in polarised environment

3 min read . 04 Jan 2021
A still from Tanishq’s Ekatvam advertisement.

Trolled and beautiful: a year of viral advertisements

3 min read . 01 Jan 2021
TikTok was banned in June. AFP (MINT_PRINT)

Brands scroll through apps in search of TikTok 2

2 min read . 31 Dec 2020
A screengrab of Angry Birds video game prompting the user to watch a video ad

Brands warm up to gaming apps leading to surge in ad revenues

3 min read . 24 Dec 2020
Nestlé India targeted two different consumer segments for its brand Maggi through a massive campaign during the lockdown.

Customized ads to drive growth

2 min read . 11 Dec 2020
(Photo via @CIIKOLCOE on Twitter)

Personalised digital ads, services to drive growth for companies, say marketers

3 min read . 10 Dec 2020
Text/SMS ads were the least trusted at 52%. Photo: iStockphoto

Indians trust newspaper ads the most: Study

3 min read . 04 Dec 2020
Pullman’s Aerocity hotel has tied-up with a small association based out of Uttarakhand which supplies pulses, grains, and cereals. The hotel retails produce which promotes local entrepreneurs of herbs and spices and home-produced pickles.

Hotels support small local businesses

3 min read . 02 Dec 2020
FILE PHOTO: The Facebook logo is displayed on a mobile phone in this picture illustration taken December 2, 2019. REUTERS/Johanna Geron/Illustration/File Photo (REUTERS)
wsj

Facebook’s latest error shakes advertisers’ confidence

4 min read . 26 Nov 2020
Zomato was criticised for allegedly funding hate by advertising on a news channel accused of airing divisive content

Why brands shouldn’t take social media backlash seriously

3 min read . 23 Nov 2020
Online food delivery platform Zomato is in the eye of a Twitter storm.

Zomato faces social media backlash for advertising on Republic TV

1 min read . 19 Nov 2020
As India is a mobile-first country, more than 90% of users play games on their phones. (Photo: AP)

ASCI to issue ad guidelines for real money online gaming firms

1 min read . 19 Nov 2020
Investing without understanding the risks associated is a recipe for disaster. Photo: iStock

Online platforms woo investors with digital content

2 min read . 18 Nov 2020
The pandemic’s fallout has been a lot harder on outdoor ads than other segments. (MINT_PRINT)

Outdoor ads get a festive boost

2 min read . 17 Nov 2020
Advertising hoardings in Mumbai.

Outdoor advertising shows signs of revival

2 min read . 16 Nov 2020
Cadbury’s technology-backed campaign to promote local retailers found welcome among viewers.mint

Advertisements spark buzz amid run-up to festivities and IPL finale

3 min read . 10 Nov 2020

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