Advertising

Media, entertainment industry to generate $33.6 billion revenue by 2021: EY

Media, entertainment industry to generate $33.6 billion revenue by 2021: EY

1 min read . 12 Mar 2019

GoDaddy becomes official sponsor of ICC World Cup 2019

GoDaddy becomes official sponsor of ICC World Cup 2019

2 min read . 12 Mar 2019

Dentsu Aegis Network promotes Ashish Bhasin as Greater South CEO

Dentsu Aegis Network promotes Ashish Bhasin as Greater South CEO

1 min read . 07 Mar 2019

Holi is one of the biggest festivals celebrated with much fanfare across the country

Surf Excel Holi campaign on Hindu-Muslim bond fetches 5.3 million views

2 min read . 06 Mar 2019

Actor Shah Rukh Khan. (IANS)

Kent appoints Shah Rukh Khan as brand ambassador for security product range

1 min read . 28 Feb 2019

Pepsi celebrates this bubbling self-belief and sizzling Swag of India’s young

Pepsi woos millennials this summer with Swag campaign

3 min read . 26 Feb 2019

Puma India signs boxer Mary Kom as its brand ambassador

1 min read . 18 Feb 2019

Tax receipts from digital economy surge to ₹712 crore in FY19, shows data

Tax receipts from digital economy surge to ₹712 crore in FY19, shows data

2 min read . 16 Feb 2019

Ranveer Singh and Alia Bhatt-starrer 'Gully Boy' has partnered with a spate of new-age brands keeping with the underdog coming-of-age theme of the film.

‘Gully Boy’ ties up with a spate of brands before release

2 min read . 13 Feb 2019

India is expected to become the eighth largest advertising market in 2021 (AFP)

Election, World Cup set to boost India ad spending to a four-year high

2 min read . 13 Feb 2019

WPP handles clients such as fast-moving consumer goods firm ITC Ltd, telecom firm Vodafone, and Hero MotoCorp Ltd, among others.

Wavemaker India wins ITC's ₹60 crore digital mandate

1 min read . 05 Feb 2019

(From left to right) Rajan Bhalla, Hindustan Times; Amit Chopra, president-sales, Star Network, and Anil Jayaraj, EVP-ad sales, Star Sports unveil Cricket:The Infinite Belief, at an event in Mumbai.

Spotlight on sports, brands at gathering of sporting legends, leaders from banki

1 min read . 29 Jan 2019

HUL promotes its hygiene brand Lifebuoy at Kumbh Mela

1 min read . 29 Jan 2019

The revised rates have been announced on the basis of a review committee constituted by the ministry which submitted its report on 1 January, 2019 (Reuters)

I&B hikes ad rates for private TV channels

1 min read . 25 Jan 2019

Bollywood legend Amitabh Bachchan and Deepika Padukone would also speak. Photo: @IAA_Global

IAA World Congress to be held in India on February 20-22

1 min read . 21 Jan 2019

The Maharashtra government has not granted licences for dance bars since 2005. Photo: Reuters

Easier Maharashtra dance bar norms may boost liquor sales

2 min read . 18 Jan 2019

Digital ad spends currently stand at ₹10,819 crore, contributing 17% to the total expenditure of the advertising industry. iStockphoto

Digital ad industry to grow 32% to touch ₹24,920 crore by 2021: report

2 min read . 16 Jan 2019

The television spot features Sharma as the show-stopper at a fashion show where she helps a fellow model by preventing a wardrobe malfunction.

DS Group replaces Priyanka Chopra with Anushka Sharma as Rajnigandha Pearls’ brand face

1 min read . 15 Jan 2019

Sonal Dabral will work closely with Ogilvy co-chief executives Kent Wertime and Chris Reitermann and with Piyush Pandey.

Sonal Dabral, Reed Collins to head Ogilvy APAC’s team

1 min read . 15 Jan 2019

The fourteenth annual Accenture Strategy Global Consumer Pulse Research surveyed nearly 30,000 consumers globally including 660 Indian consumers, to gauge their expectations of brands and companies. Photo: Mint

Indians prefer buying from companies that take a stand on issues: Study

2 min read . 14 Jan 2019