Advertising

Puma India signs boxer Mary Kom as its brand ambassador

1 min read . 18 Feb 2019

Tax receipts from digital economy surge to ₹712 crore in FY19, shows data

Tax receipts from digital economy surge to ₹712 crore in FY19, shows data

2 min read . 16 Feb 2019

Ranveer Singh and Alia Bhatt-starrer 'Gully Boy' has partnered with a spate of new-age brands keeping with the underdog coming-of-age theme of the film.

‘Gully Boy’ ties up with a spate of brands before release

2 min read . 13 Feb 2019

India is expected to become the eighth largest advertising market in 2021 (AFP)

Election, World Cup set to boost India ad spending to a four-year high

2 min read . 13 Feb 2019

WPP handles clients such as fast-moving consumer goods firm ITC Ltd, telecom firm Vodafone, and Hero MotoCorp Ltd, among others.

Wavemaker India wins ITC's ₹60 crore digital mandate

1 min read . 05 Feb 2019

(From left to right) Rajan Bhalla, Hindustan Times; Amit Chopra, president-sales, Star Network, and Anil Jayaraj, EVP-ad sales, Star Sports unveil Cricket:The Infinite Belief, at an event in Mumbai.

Spotlight on sports, brands at gathering of sporting legends, leaders from banki

1 min read . 29 Jan 2019

HUL promotes its hygiene brand Lifebuoy at Kumbh Mela

1 min read . 29 Jan 2019

The revised rates have been announced on the basis of a review committee constituted by the ministry which submitted its report on 1 January, 2019 (Reuters)

I&B hikes ad rates for private TV channels

1 min read . 25 Jan 2019

Bollywood legend Amitabh Bachchan and Deepika Padukone would also speak. Photo: @IAA_Global

IAA World Congress to be held in India on February 20-22

1 min read . 21 Jan 2019

The Maharashtra government has not granted licences for dance bars since 2005. Photo: Reuters

Easier Maharashtra dance bar norms may boost liquor sales

2 min read . 18 Jan 2019

Digital ad spends currently stand at ₹10,819 crore, contributing 17% to the total expenditure of the advertising industry. iStockphoto

Digital ad industry to grow 32% to touch ₹24,920 crore by 2021: report

2 min read . 16 Jan 2019

The television spot features Sharma as the show-stopper at a fashion show where she helps a fellow model by preventing a wardrobe malfunction.

DS Group replaces Priyanka Chopra with Anushka Sharma as Rajnigandha Pearls’ brand face

1 min read . 15 Jan 2019

Sonal Dabral will work closely with Ogilvy co-chief executives Kent Wertime and Chris Reitermann and with Piyush Pandey.

Sonal Dabral, Reed Collins to head Ogilvy APAC’s team

1 min read . 15 Jan 2019

The fourteenth annual Accenture Strategy Global Consumer Pulse Research surveyed nearly 30,000 consumers globally including 660 Indian consumers, to gauge their expectations of brands and companies. Photo: Mint

Indians prefer buying from companies that take a stand on issues: Study

2 min read . 14 Jan 2019

Virat Kohli tops celebrity endorsers list in 2018, SRK slips to 5th

2 min read . 11 Jan 2019

Tinder is celebrating the transition period between teenage and young adulthood through its campaign.

Adulthood can wait, Tinder tells young users in new ad

2 min read . 25 Dec 2018

Shah Rukh Khan in a still from ‘Zero’.

SRK’s Red Chillies goes all out for ‘Zero’ marketing

4 min read . 20 Dec 2018

‘Marketers need to be better at representing women’

2 min read . 18 Dec 2018

The fundamentals of marketing to millennial women

2 min read . 18 Dec 2018

The report finds boards in industrial sector are not as independent as those in others such as consumer or financial services. Photo: Indranil Bhoumik/Mint

Firms in consumer sector follow best board practices, finds study

2 min read . 18 Dec 2018