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Edtech firms spend big on ads to cash in on IPL

2 min read . Updated: 19 Apr 2021

The ad has been created by the company's in house creative team,

OYO launches print campaign celebrating hockey

1 min read . Updated: 17 Apr 2021

The campaign will be promoted across television, digital and on ground activities.

Britannia Milk Bikis launches new campaign featuring Pankaj Tripathi

1 min read . Updated: 15 Apr 2021

Apple’s iOS 14.5 update will allow users to permit or deny an app to track their activity.

Brands take a relook at digital ad strategy as users guard privacy

2 min read . Updated: 15 Apr 2021

IPL Trophy during the 2021 Indian Premier League player auction, at the Hotel ITC Grand Chola in Chennai

Fantasy gaming platforms woo users by launching high-decibel IPL campaigns

1 min read . Updated: 09 Apr 2021

The advertisement claimed to provide protection against coronavirus.

Akshay Kumar's Dabur India immunity ad trolled after actor tests covid positive

1 min read . Updated: 06 Apr 2021

TCS unveils new brand statement Building on Belief

1 min read . Updated: 30 Mar 2021

Surf Excel, Bajaj Allianz, Burger King and Budweiser have commissioned unique ad campaigns around Holi. (PTI)

Brands spread social messages through Holi campaigns

2 min read . Updated: 29 Mar 2021

Telecom ad spend in the 12 key global markets included in the report will rise from $17.8 billion in 2020 to $18.7 billion in 2021. Photo: iStockphoto

Telecom advertising in India to grow at 11% by 2023: Report

2 min read . Updated: 22 Mar 2021

Influencer marketing witnessed a spike as it started driving the communication strategy for brands, even as the coronavirus outbreak dealt a serious blow to large traditional media platforms (Mint)

Urban Indians see positive impact of guidelines for influencer marketing: Survey

2 min read . Updated: 12 Mar 2021

ZEE5’s ATM or ‘Any Time Manoranjan’ campaign.

ZEE5 launches ad campaign targeting small-town users

1 min read . Updated: 11 Mar 2021

Between October and December, ASCI looked into 1,885 complaints against 1,230 advertisements. Photo: iStockphoto

ASCI upholds over 2,000 misleading ads in 2020

1 min read . Updated: 10 Mar 2021

Doritos appoints Kartik Aaryan as first brand ambassador in India

1 min read . Updated: 10 Mar 2021

IPL Trophy during the 2021 Indian Premier League player auction, at the Hotel ITC Grand Chola in Chennai, on Thursday. (ANI Photo/IPL Twitter)

IPL 2021: Rajasthan Royals sign Studds as associate sponsor

1 min read . Updated: 10 Mar 2021

Summer ad campaigns make a comeback

2 min read . Updated: 10 Mar 2021

The launch of the campaign in India saw Miss World Manushi Chhillar, squash player Dipika Pallikal and boxer Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their journey and positioned themselves as role models for young girls across the country.

Adidas launches body positive, inclusive campaign for women

1 min read . Updated: 05 Mar 2021

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Google to stop selling ads based on your specific web browsing

5 min read . Updated: 04 Mar 2021

According to Star India, edtech and fantasy gaming emerged as the most advertised category during IPL 2020,. Photo: Hindustan Times

Startups splurge on sports sponsorships

2 min read . Updated: 03 Mar 2021

A screengrab of Unacademy campaign featuring Sachin Tendulkar.

Unacademy launches inspiring campaign featuring Sachin Tendulkar

2 min read . Updated: 02 Mar 2021

Ramsai Panchapakesan, national buying head at Zenith India

Zenith appoints Ramsai Panchapakesan as national buying head

1 min read . Updated: 26 Feb 2021

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