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Business News/Industry/ Advertising

Advertising News

So far, financial and fitness influencers have been required to have the necessary qualifications and certifications to prescribe any product or service on social media.

ASCI eases qualification rules for generic financial, health product promotions

1 min read . 28 Apr 2025

Spinny’s latest campaign with Sachin Tendulkar reminds us that sometimes, less is truly more.

No sales pitch, just ‘God Promise’: Spinny’s quiet campaign with Sachin

1 min read . 28 Apr 2025

Coca-Cola and Pepsi, which are rivals, have always responded to each other's ads with humourous digs and comebacks. (REUTERS)

Beyond banter: When brand wars turn into lawsuits

4 min read . 28 Apr 2025

Delhi’s Nangloi-based 16-year-old who goes by the name Ayush Chaurasiya on Instagram recently went viral for mispronouncing croissant as ‘Prashant’ while playing around with the ‘name this thing’ filter on Instagram, gaining him over 75,000 followers on his Instagram account @ishowayuu in just three months.

Consumer brands set to write the playbook of rural influencer marketing

7 min read . 21 Apr 2025

Fantasy gaming giants such as Dream11 and My11Circle are leading the charge

Mint Explainer: Why is the IPL plastered with fantasy gaming & ‘pan masala’ ads?

8 min read . 14 Apr 2025

Dheeraj Sinha, chief executive-India and South Asia at FCB.

Creative agencies must kill the nostalgia: FCB’s Dheeraj Sinha

4 min read . 08 Apr 2025

Veteran media executive and founder of media consulting firm House of Cheer Raj Nayak.

Will CCI’s crackdown reshape the ad industry? Media veteran Raj Nayak explains

3 min read . 31 Mar 2025

For now, the IPL continues. Ads are airing. Celebrities are endorsing. (REUTERS)

After the raids: The uneasy truths behind Indian advertising’s perfect façade

5 min read . 31 Mar 2025

An entire ₹1,00,000+ crore industry is on back-foot defensive because of the supposed ‘collusion’ by a handful of big players.

Indian advertising needs urgent oxygen

3 min read . 31 Mar 2025

CashKaro's animated campaign takes a cheeky dig at coin apps (Youtube)

Ad review: CashKaro’s Ghibli-style ad has style, but lacks storytelling punch

1 min read . 31 Mar 2025

GroupM added $447 million in new business, driven by wins such as Amazon and Tata Consumer Products. Photo: AP

Wavemaker, Spark Foundry, PHD lead India’s media agency rankings in 2024

1 min read . 26 Mar 2025

The searches, conducted in Delhi-NCR and Mumbai, targeted the offices of some of the biggest players in the sector.

CCI cracks down on ad agencies, industry bodies over alleged price collusion

3 min read . 18 Mar 2025

Dream11’s IPL 2025 ad brings Bollywood, cricket, and big bucks to the pitch

1 min read . 17 Mar 2025

Summer Cola wars (AI-generated)

The hot and cold of the cola wars

5 min read . 17 Mar 2025

Advertising is undergoing a fundamental transformation, said Amitesh Rao, CEO of Leo.

Leo seeks to preserve creative legacy amid advertising’s digital shift

4 min read . 11 Mar 2025

The collective has grown to include nearly 59 directors—and counting—who are actively shaping ‘She Directs Ads’.

Women's Day 2025: Collective for Indian female advertising directors launched

2 min read . 08 Mar 2025

Karthik Rao, chief executive officer of Nielsen.

Can Nielsen keep up? Karthik Rao on adapting to a fragmented media landscape

6 min read . 04 Mar 2025

Dr. Fixit's new ad campaign will go live on Monday during Kaun Banega Crorepati.

Ad Review: An exaggerated but relatable approach to waterproofing

1 min read . 03 Mar 2025

The rapid rise of AI-driven marketing tools has created a dangerous illusion in the industry—many brands believe that automating processes is the same as transforming their business. (istockphoto)

Are CMOs mistaking automation for true digital transformation?

4 min read . 03 Mar 2025

With momentum from the India-England series and the ongoing ICC Champions Trophy, JioStar expects total viewership across platforms to cross 1 billion. (PTI)

JioStar sets a record ₹5,000 cr ad target for IPL 2025

5 min read . 03 Mar 2025