ASCI checks Zodiac’s claim of covid-resistant clothing range
Multiple users on Twitter trolled the company, tagging ASCI to look into its claims
Zodiac Clothing said it has not heard from the regulator yet, but will provide proof of its claims once contacted.
Homegrown Zodiac Clothing Co. Ltd’s digital advertisement claiming that its new range of clothing under the Securo brand was covid-19-resistant has come under the scanner of the Advertising Standards Council of India (ASCI). The company said the HeiQ Viroblock technology used for the cothing range kills viruses and bacteria, and makes it 99% secure against covid.