Asian Paints’ Har Ghar Kuch Kehta Hai campaign: A blend of nostalgia and contemporary relevance

  • Asian Paints has revived its iconic 2002 campaign, “Har Ghar Kuch Kehta Hai,” bringing a wave of nostalgia and renewed emotional connection to its audience.

Staff Writer
Published7 Oct 2024, 06:00 AM IST
 Originally crafted by Piyush Pandey of Ogilvy, the ad delves into the idea that every home tells a unique story, reflecting the personalities and lives of its inhabitants.
Originally crafted by Piyush Pandey of Ogilvy, the ad delves into the idea that every home tells a unique story, reflecting the personalities and lives of its inhabitants.

Asian Paints has revived its iconic 2002 campaign, “Har Ghar Kuch Kehta Hai,” bringing a wave of nostalgia and renewed emotional connection to its audience. Originally crafted by Piyush Pandey of Ogilvy, it delves into the idea that every home tells a unique story, reflecting the personalities and lives of its inhabitants. This revival comes at a time when people increasingly view homes as personal sanctuaries that celebrate individuality. Adding to its authenticity, the ad retains Pandey’s original voiceover. Despite plans to have Amitabh Bachchan re-record it, Bachchan himself felt Pandey’s narration perfectly captured its essence. The campaign is a blend of nostalgia and contemporary relevance. staff writer

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First Published:7 Oct 2024, 06:00 AM IST
Business NewsIndustryAdvertisingAsian Paints’ Har Ghar Kuch Kehta Hai campaign: A blend of nostalgia and contemporary relevance

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