Boat ties up with Punjabi singer AP Dhillon for brand association1 min read 19 Nov 2021, 01:11 PM IST
boAt was started in 2016 and has distinctive, fashionable lifestyle-oriented products at price points targeted at young consumers
NEW DELHI: Consumer electronics company boAt, popular for its fashionable audio products, has tied up with Punjabi singer AP Dhillon for his first live tour across six cities in India. Imagine Marketing that runs boAt has partnered with the singer of hit songs like "Brown Munde" for its latest campaign Live The Sound.
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