NEW DELHI: Fast-moving consumer goods firm CavinKare Pvt Ltd on Thursday announced that it has appointed Bollywood actor Sonakshi Sinha as the brand ambassador for its shampoo brand, Chik. The actor will be featured in a new advertising campaign promoting the entire range of Chik shampoos which will go on air from next week. Chik is company’s flagship brand known for starting the sachet packaging strategy in the country.
“Chik has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards accelerating this growth further. Sonakshi’s huge fan following and strong connect with her fans will help Chik build a stronger connect with the existing Chik consumers and will also be pivotal in bringing in new consumers for the brand. The brand, Chik, represents today’s new-age women, who are aware and confident of their choices especially when it comes to personal care products. Sonakshi is the ideal embodiment of this personality," said Venkatesh Vijayaraghavan, group director and CEO – personal care and alliances, CavinKare Pvt Ltd.
CavinKare brand portfolio consists of shampoos (Chik, Meera, and Nyle), Hair Wash Powders (Meera & Karthika), coconut oil (Meera), fairness creams (Fairever), deodorant and talc (Spinz), pickles & snacks (Ruchi, Chinni’s & Garden), hair colours (Indica & Raaga Professional), beverages (Maa), dairy (Cavin’s), and beauty salons (Green Trends and Limelite). The company has a turnover of over ₹1,600 crore.