New Delhi: Dentsu Aegis Network India on Monday said it has promoted erstwhile chief operating officer (COO) Deven Dharamdasani to the new role of SVG Media chief executive. The announcement comes after the sudden demise of former chief executive - SVG Media Anurag Gupta in July.
Ashish Bhasin, chief executive, Greater South, Dentsu Aegis Network and chairman & CEO, India said, “Anurag’s passing is a deep and a shocking loss for SVG, for DAN and for the entire digital fraternity. Deven, Chirag, Ashwani and Nitin are integral to SVG and they understand and resonate with Anurag’s vision for the agency. I wish them all the luck and look forward to SVG’s growth under their vigilant leadership."
A veteran in setting up and operating internet businesses across emerging markets, Dharamdasani has been instrumental in consolidating and diversifying SVG’s legacy in mobile and desktop across global footprints including Dubai, Singapore, Indonesia, China, Korea and Bangladesh amongst others. For the past decade, he has been involved with efforts to drive digital marketing growth globally through advocacy and innovation. He also played a key role in the process of incubating video advertising platform Seventynine which merged under SVG Media in 2014.
On his elevation, Dharamdasani said, “Nobody can fill in the void that Anurag has left behind. However, we will put in all our efforts and see to it that Anurag’s vision for SVG Media is met with."
Additionally, Nitin Sabharwal, former chief business officer – SVG Columbus, has now been elevated to chief operating officer.
Commenting on his role, Sabharwal said, “I will continue to spearhead Columbus India and be responsible for driving growth and operations across its advertisers."
Meanwhile, SVG Media’s mobile business will continue to function under Chirag Shah, CEO, SVG Mobile. SVG Media started its India operations in 2006 and houses performance, mobile, social and data targeting.