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NEW DELHI : Advertising firm Publicis Groupe on Tuesday confirmed Amaresh Godbole, chief executive of its digital agency Digitas India, will step down in March to join Google. Godbole became the CEO in August 2018.

“Amaresh has been a Publicis Groupe loyalist for over a decade. He is moving on to an interesting profile and we’re all extremely happy and supportive of this next chapter in his career. We value his contributions and wish him the very best. He is with us for a couple of months, and is committed to helping us plan a smooth transition. We will announce the succession plan in due course," said Anupriya Acharya, chief executive, Publicis Groupe, South Asia.

Responding to multiple exits from the group, Acharya said these are regular churns prevalent in all organisations. “We have seen enough cases even in recent times where people move from advertising to start-ups, from media to marketing, from broadcasting to platform companies and such and some of course to competition. That's the nature of the market today. It's unfortunate that some sections of media are trying to sensationalise routine moves. We continue to do great work, stay focussed, deliver on all fronts," she added.

Godbole joined Digitas in 2009 as head of agency and strategy, where he was instrumental in getting on board major clients, including Johnson & Johnson, Tata Motors and Budweiser. He has taken over the role of managing director of India since February 2015.

“I have nothing but gratitude for my years at Publicis Groupe and Digitas. I have had the opportunity to grow as a professional and as an individual. I doubt I would have ever considered moving out for a similar role elsewhere. I felt ready for this one because Digitas has a phenomenal leadership team in place and is now at a scale where it is self-sustaining. We’ve had our best ever performance last year. Further, with the Groupe’s ‘Power of One’ strategy and Anupriya’s leadership I have no doubt about its continued success," said Godbole.

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