Why every brand is saying it with stickers4 min read 15 Nov 2022, 01:07 AM IST
Brands pay ₹10-50 lakh to specialists that promote branded stickers to an audience accustomed to chatting using stickers
MUMBAI : I have a sticker that says, ‘I don’t even have a sticker that can show my reaction to this’." Devarsh Thaker, 30, uses this as an example of how popular stickers have become in online conversations. Thaker leads marketing at FamPay, a teen UPI payment app. The fintech firm has put two people in charge of making stickers to engage with its 90,000-member community of teenagers on Discord, an instant messaging social platform popular with the Gen Z cohort.
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