For IPL rights winners, the game starts now9 min read . Updated: 24 Jun 2022, 12:33 AM IST
- The BCCI has made a record windfall. But, can Viacom18 and Disney Star make money?
- Disney Star, which won the TV rights for ₹23,575 crore, can break even sooner than Viacom. There are tailwinds like more broadcast hours, going ahead. Advertising minutes, therefore, will go up