For IPL rights winners, the game starts now
- The BCCI has made a record windfall. But, can Viacom18 and Disney Star make money?
- Disney Star, which won the TV rights for ₹23,575 crore, can break even sooner than Viacom. There are tailwinds like more broadcast hours, going ahead. Advertising minutes, therefore, will go up
NEW DELHI : On 13 June, as the bidding for Indian Premier League (IPL)’s media rights picked up pace, one of the companies in the fray kept tinkering with the bid amount—marginally. The intent, clearly, was to buy time. The company needed fresh clearances from its overseas bosses, having already crossed the permitted threshold of money allocated to fight the high stakes battle.