IPL set to kick-start consumption cycle2 min read . Updated: 28 Aug 2020, 06:27 AM IST
- For broadcasters, the pent-up demand for live sports could translate into high viewership, with matches starting at a convenient 7.30pm
- Brands are piggybacking on advertising, hoping it will kick-start the consumer spending and consumption cycle that has ground to a halt because of covid
It’s not just cricketers that are limbering up for the Indian Premier League (IPL) this year—multiple businesses are eyeing a turnaround on the back of the Twenty20 cricket tournament that is set to begin on 19 September in the United Arab Emirates (UAE).
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