Kanye West isn’t alone as big stars seek more say in the brands they back
5 min read
17 Sep 2022, 12:43 PM IST
Some celebrities have taken on bigger roles with brands, and shown a willingness to walk away from partnerships that don’t work for them
PremiumKanye West’s breakup with Gap Inc. reflects a broader trend of celebrities seeking more control over the brands they create or back.
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