New Delhi: German sportswear brand Puma on Monday announced that it has appointed World Boxing Champion Mary Kom as its new brand ambassador. Kom, who won a record sixth World Boxing Championship in New Delhi in November last year, has signed a two-year deal with the brand. With this, the boxer is now Puma India's new ambassador for their women’s training category and shall represent the brand in marketing campaigns in the country.
The association has been facilitated by IOS Sports and Entertainment Pvt Ltd., which exclusively represents Mary Kom.
"We are very thrilled to welcome Mary to the Puma family. She is going to take our women's category in India to the next level. She embodies the spirit of the Puma woman – determined, goal oriented, confident, and forever gunning for the next big challenge," said Abhishek Ganguly, managing director, Puma India. "Having consistently defied all odds to achieve a wide range of records and medals, she is an idol for women all over India. With this association we want to work with Mary in achieving our vision of inspiring a much larger audience of Indian women."
Kom will lead brand’s advertising campaign #DoYou that aims to motivate women across the nation to be strong and accomplish their goals. A five-time World Amateur Boxing champion from India and the only woman boxer to have won a medal in each one of the six world championships, Kom currently endorses Nestle's milk powder brand Everyday, healthcare brand Herbalife and state-run telecom firm BSNL.
Puma, which retails footwear, apparel and accessories, is currently being endorsed by Indian cricket team captain Virat Kohli and cricketer KL Rahul.
The company distributes its products in more than 120 countries and employs more than 13,000 people worldwide. It offers performance and sport-inspired lifestyle products in categories such as football, running and training, basketball, golf, and motorsports. The PUMA Group owns the brands Puma, Cobra Golf and Dobotex.