This is the eighth edition of this annual list released by Forbes with research partners Sprinklr and LinkedIn. This year, 427 global CMOs were eligible for consideration. It is generated using data from news reports, websites, and social networks to measure influence.
"Santhanam is a marketing leader who prioritizes personalized and relevant customer experience and believes that machine learning and data science are critical tools for marketers; he expressed so in a recent blog. And he led the Indian bank's response to the coronavirus outbreak, launching the #HDFCBankSafetyGrid campaign to help people keep a safe distance in public. He also led the creation of the inspirational "Hum Haar Nahi Maanenge" music video about overcoming adversity, featuring Indian musical talent," wrote Forbes in its editorial.
"I am humbled to be a part of Forbes' list of influential CMOs. This recognition is a reflection of how the bank came together during an unprecedented situation to launch several unique initiatives. When the lockdown was declared we were determined to play our part, as a socially responsible corporate citizen, in ensuring the health and safety of our fellow citizens. We launched #HDFCBankSafetyGrid campaign when social distancing was the need of the hour to fight Covid-19," said Santhanam.
"Similarly, #HumHaarNahiMaanenge was a clarion call to spread hope, positivity, and motivation. None of this would have been possible without the unstinted support from every part of the bank and I'm honoured to accept this recognition on their behalf," he added.
HDFC Bank has been adjudged India's Most Valuable Brand for seven consecutive years by WPP group company Millward Brown. HDFC Bank's marketing campaigns, which have stood out for their social messaging, have also received accolades in the recent past.
To drive awareness on the need for blood donation, the bank launched the campaign #StopMithani as part of its Annual Blood Donation Drive.