Crowded Sports Sector Forces Private-Equity Firms to Hone Strategies
The Wall Street Journal 6 min read 04 Apr 2023, 09:14 PM IST
- Investors drawn to sports increasingly explore investments in less developed niches, from rugby to X Games
Private-equity investors looking to stand out as they enter the crowded—and potentially lucrative—playing field of sports are buying into less popular segments such as rugby, where pricing pressure is lower, but risks loom large.
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