The tech workers scripting a return to roots
- With thousands of techies choosing to go back amid the pandemic, non-metro centres are becoming tech hubs
- Thanks to this massive shift on the ground, tier-2 cities such as Coimbatore, Madurai, Chandigarh and Bhubaneswar are fast becoming hubs for software services and talent
BENGALURU : Last August, Balamurugan Natarajan, a product manager at Zoho Corp., moved from Chennai to Poigaikaraipatti, a small hamlet in the foothills of Azhagar Kovil, a village in Tamil Nadu’s Madurai district. Balamurugan, a 20-year veteran at the software-as-a-service (SaaS) unicorn, is now the anchor of Zoho’s newly-opened satellite office there.