
Food and beverage (F&B) sales volumes outside the home fell 8.6% in the 12 months ended March 2026, according to global market research firm Worldpanel by Numerator.
“When there's a little bit of tightness, one way is to reduce the consumption inside the home, which they have not, it's not so easy to do. But you can reduce the number of times you go out,” said K. Ramakrishnan, managing director, South Asia, Worldpanel by Numerator to Mint.
“And when you go out, you can reduce the number of things that you buy, because out of home is all impulse and discretionary,” he said.
But the value of these out-of-home consumption increased by 0.5% during the period. “They are spending the same kind of money, but they're buying less for that,” he said.
While the number of shopping trips increased, the packs purchased and pack size fell, according to the report.
The findings are based on Worldpanel’s out-of-home panel, which has over 11,000 households reporting monthly.
Volume growth suffered across consumer cohorts. The mini-metros, with a population between 1 and 4 million, were the worst hit, according to the report. Volume of sales dropped 10% in mini-metros, and 3% in the reported period.
K. Ramakrishnan attributed this drop to the liquefied petroleum gas (LPG) crisis after the US-Iran war broke out in late February.
“The LPG shortage, metros hardly saw anything significant at a household level, probably some restaurants closed, but nothing beyond that. But mini-metros had a severe LPG shortage even at the household level,” he said.
Roughly 60% of India’s LPG is imported, with about 90% of those shipments passing through the Strait of Hormuz. With more than 300 million domestic LPG users, officials prioritized household supplies over ensuring adequate supplies for restaurants and commercial kitchens.
The supply constraints came as inflationary pressures were already building. India’s retail inflation rose to 4.45% in July from 4.38% in June, moving above the Reserve Bank of India’s (RBI) 4% midpoint target. Food inflation rose to 5.52% in July, a sharp reversal from the historic low of -5.02% in October 2025.
Neethi Lisa Rojan is a senior correspondent focusing on the consumer goods and retail sector working from Mumbai for Mint since 2026. She has been a journalist for a little over two years with Moneycontrol and The Morning Context. She has covered the consumer and healthcare sectors in earlier roles. She was a double gold medallist during her bachelor’s from Mahatma Gandhi University Kerala and post-graduation from Pondicherry University. With a background in commerce and journalism, she brings a sharp analytical lens to stories on India’s fast-evolving consumer goods and retail sector.<br><br>With an academic background in business administration and a keen eye for financial statement analysis, she bridges the gap between corporate data and compelling narrative journalism. Her reporting is characterized by a focus on how evolving consumer behaviours and regulatory changes impact India's largest mass-market brands. She is a keen learner with diplomas in international business, human rights and journalism. She specialized in business journalism at the Asian College of Journalism, Chennai. When she is not looking into shopping carts, you can find her explaining the latest conspiracy theory.
Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
MoreOops! Looks like you have exceeded the limit to bookmark the image. Remove some to bookmark this image.