AMD is entering data centre market by working with ecosystem partners
AMD has been steadily growing in India at about 20% annually over the last three years
BENGALURU: Nasdaq-listed semiconductor company Advanced Micro Devices (AMD) looks to strengthen its market share in servers by tapping into data centres that are undergoing modernisation to prepare for 5G rollout in India.
“As India gets ready for 5G network, the telcos have to put the data processing infrastructure in place that will allow faster delivery of internet content and seamless roll out of next-gen 5G applications like augmented reality, virtual reality, tactile internet etc.," said Vinay Sinha, managing director, sales, AMD India. “They have to refresh their data centres and are looking at a software-defined infrastructure to help them drive down operational costs and differentiate their products and services."
AMD is entering the data centre market by working with ecosystem partners to highlight the value proposition of their EPYC server processors. “Within the new-age data centres, the AMD EPYC broad portfolio with high core counts, large memory capacity, ample memory bandwidth and massive I/O, can help reduce the total cost of ownership by running a fully virtualized infrastructure," Sinha said.
AMD, the lesser known competitor of Intel, believes it is the “only company in the world with both high-performance compute and high-performance graphics technology," said Sinha. “We have the unique expertise to combine them into custom solutions for customers across the data centre, PC and immersive markets. For the common man, you see this advantage translating into a better notebook as they get best AMD CPU and best AMD GPU integrated, to give higher performance."
Enterprise customers already seem to be opting for AMD chips in the data centres. According to Sinha, globally, the top five server original equipment manufacturers (OEMs) – Cisco, Dell, HPE, Lenovo, Supermicro and six of the “Super 7" mega data centre providers – Microsoft Azure, Baidu, Alibaba, Tencent, Google, AWS – are all using EPYC processors and/or Radeon Instinct GPUs in their data centres.
AMD’s thrust in the data centre space comes at a time when finance minister Nirmala Sitharaman said in the Union Budget in February, that the government will soon bring out a policy to enable the private sector to build data centre parks throughout the country.
As per estimates, India's data centre market size is projected to reach $1.5 billion by 2022 from 1 billion in 2018, growing at a CAGR of 11.4% during the forecast period.
AMD has been steadily growing in India at about 20% annually over the last three years and the momentum is expected to continue in 2020, said Jaya Jagadish, AMD India Engineering Head. “We want to build a strong team that will lead the future into machine learning, artificial intelligence, deep learning and wireless technology. We are looking for people with qualification and experience in these areas," she said.