Nihilent acquires KV Sridhar's ad agency Hypercollective1 min read . Updated: 19 Mar 2020, 04:45 PM IST
- Sridhar will join Nihilent as chief creative officer and continue to look after its creative initiatives
NEW DELHI: Global consulting and services firm Nihilent on Thursday announced the acquisition of independent cross-disciplinary innovation agency firm Hypercollective, founded by KV Sridhar.
As part of the acquisition, Sridhar will join Nihilent as chief creative officer and continue to look after all creative initiatives at Nihilent and Hypercollective. Nihilent’s technology stacks used for a deeper understanding of the customers, will be amplified with Hypercollective’s creative capabilities to bridge the gap between technology, digital, spatial, and creative.
L.C. Singh, director and executive vice-chairman, Nihilent, said, “...we look forward to providing our customers a greater degree of interaction experience by offering them in-depth insights on consumer behaviour. This will not only help them understand granular details of what the consumer wants, but also enable businesses to undergo a smooth digital transformation."
Nihilent helps customers realize these strategic goals through its comprehensive business consulting, analytics and technology offerings.
Sridhar said, “While technology plays a vital role for any enterprise, Hypercollective’s strengths in creating an interaction experience will be amalgamated with Nihilent’s consulting, design thinking, and technology capabilities which will enhance our offerings."