Pricing 201 for B2B SaaS companies: Price-Persona Fit
- This article is the second in a three-part series on B2B Software-as-a-Service (SaaS) pricing.
This is the 2nd article in a series of B2B SaaS pricing articles. The first article in the series introduced a new lens for pricing decisions where price moves to the center of decision-making. It then covered Price-Product fit a la how your price should lead to your product and how your pricing strategy should evolve with your product. You can read the article here.