Jean Arnault Has New Goals for Louis Vuitton Watches. Profit Isn’t One of Them.
SummaryThe youngest son of Bernard Arnault is taking a risk at the LVMH brand: Making a more expensive product—and making it harder to find.
Jean Arnault was standing in a gilded, mirrored room of Paris’s Musée d’Orsay showing off Louis Vuitton’s newest watch model to a clutch of experts one July morning. The thin unisex watch, named the Tambour, is available in finishes including stainless steel, yellow gold and rose gold, he explains, and was the result of almost two years of work.